How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. Conclusion With the shift from Universal Analytics to GA4, it is essential for nonprofits to adapt and take advantage of the new features and opportunities presented. It’s official.
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