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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. Conclusion With the shift from Universal Analytics to GA4, it is essential for nonprofits to adapt and take advantage of the new features and opportunities presented. It’s official.

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How can nonprofits adopt social enterprise strategies to create sustainable revenue streams?

ASU Lodestar Center

Organizations that rely on donations and grants for funding are being forced to look at their revenue portfolios and determine whether their revenue streams will be sustainable in the foreseeable future. Marina Sandoval is a graduate of the Master of Nonprofit Leadership and Management program at Arizona State University (ASU).

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

All that’s needed is a 360-degree shift in how you view your business universe. Companies, like Udemy , Online MedED , and Health Stream are encroaching on the professional development arena, and they are eager to attract your audience. That idea might seem a little miraculous. But divine intervention is not required.

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Use Data for New Revenue Opportunities

Association Analytics

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! You may have a large universe of constituents who contribute to your association, for example, engaged non-members. Like others, revenue is most likely top of mind for your association.

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Comprehensive Guide to Google Analytics 4 for Nonprofits

Qgiv

This new analytics software is taking the place of Universal Analytics , its predecessor program. For nonprofits already using Universal Analytics for data and insights about website visitors, the short answer is because you have to make the transition. By July 1 st , 2023 Universal Analytics won’t be supported.

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St. Patrick’s Cathedral: A Storied Institution Finding Way to Support the Community

DipJar

Past positions included Temple University, Fordham University, and SUNY Buffalo. Patrick’s has streamed daily mass for many years, these celebrations would attract a few thousand people. As with the daily streaming masses, the virtual candles are another example of the Cathedral keeping up with the technology times.

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The sgENGAGE Podcast Episode 195: Fundraising vs. Raising Money

sgEngage

Listen in to today’s episode to hear Melissa Rancour, principal instructional designer for Blackbaud University, talk about what social good organizations can do to get others invested and talking about their cause, the effect this has on donor retention, and how it can reduce donor remorse. Blackbaud University Organizational Best Practices.

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