Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. You need to give your ads time to go through Facebook’s ‘learning phase’ : this is where Facebook finds the first 50 conversions from your ads, then builds a statistical model to find the rest of the people who will convert.
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