What is the Turkey and the Bread (or the Sourdough Starter) of the MAH?
DECEMBER 20, 2017
As Becky and Joe noted, it can sound like taking your amazing craft beer and distilling it into a Bud Light. But they suggested another metaphor: the turkey sandwich. Imagine that your existing project is a turkey sandwich. You've spent years making it the perfect, artisanal turkey sandwich. But if you want to share and spread that turkey sandwich, you've got to focus on the basics. To make a turkey sandwich, you only need two things: the turkey and the bread.