Beth Kanter, who I’ve written about before (1)(2)(3), recently shared a copy of the AARP’s Facebook Community Guidelines. These are a set of guidelines letting people know what they may and may not post on the AARP Facebook page(s). It’s short, simple, and straightforward. As you are considering social media guidelines for your agency, are you considering how the person on the other end uses social media as it relates to you, e.g. your official agency Facebook page?
Here’s the AARP Facebook Community Guidelines:
“Welcome to AARP’s official Facebook fan page! Here we’ll share breaking news, interesting stories and the latest member benefits. We want to keep our Facebook page an open forum, but we’re also a family friendly group, so please keep comments and wall posts clean. We want you to tell us what’s on your mind, but if it falls into any of the categories below, we’ll have to remove it: – We do not allow graphic, obscene, explicit or racial comments or submissions nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization. – We do not allow third party solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. – We do not allow comments that suggest or encourage illegal activity. – You participate at your own risk, taking personal responsibility for your comments, your username and any information provided. Also, the appearance of external links on this page does not constitute official endorsement on behalf of AARP or our members. Whew! Now that all THAT is out of the way, let’s get to know each other. Post, share and tell us what you’d like to see more of from AARP.”
NCE Social Media 