article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. Why does social sharing matter anyways?

Video 312
article thumbnail

6 Ways to Fundraise With Video

NonProfit PRO

If your organization is a university or hospital foundation with millions in the bank, then hiring a company to do all video-related communications for you might make sense. Use your iPhone or Zoom or whatever tool you are comfortable with to do the recording.

Video 321
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[FREE WEBINAR] How to Create Highly Engaging Nonprofit Videos

Nonprofit Tech for Good

Presented by: Doug Scott , Founder & CEO of Tectonic Video. Engagement is the key to effective nonprofit videos. Topic we’ll discuss include: Why video engagement is key and how to measure it. Topic we’ll discuss include: Why video engagement is key and how to measure it. Cost: Free.

Video 344
article thumbnail

Using Video to Promote Your Meetings and Conferences

The MatrixFiles

We all know that video rules. Check out these amazing video statistics from 2021. . Teri Carden , the conference organizer and CEO of 100Reviews , uses video to promote her meetings and make them feel special. Check out the video promo page. In typical Teri fashion, the video was fun, authentic and super helpful.

article thumbnail

[Webinar] Strategic Video Storytelling and Video Marketing Campaigns

CauseVox

In this webinar we’ll unpack the strategies to achieve better viewer engagement and conversion in videos for digital fundraising. These tangible strategies can be applied to your next DIY/in-house video project or relayed by you to your hired video production company. Case study review of successful video campaigns.

Video 67
article thumbnail

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

article thumbnail

TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140