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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. Public service announcements are a great way for nonprofits to take advantage of traditional advertising tactics without the cost! You should always lead with the facts!

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2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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10 Tips For Thanking Your Donors With Video

Get Fully Funded

These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way. Be Transparent. Keep It Short and Sweet.

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3 Ways Nonprofits Should Utilize Video

TechImpact

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. According to Comscore, 85% of people claim they watch videos online, and 39% of people claim they’re more likely to share a video over text based content.

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