How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
Most email marketing platforms will have a setting to automatically add UTMs to links; search your platform documentation for “UTMs”. Other conversion and e-commerce tracking If there are other events that you want to track beyond the Enhanced measurement events GA4 tracks, you will need to set them up with Google Tag Manager.
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