article thumbnail

Balance the Spontaneous and Strategic of Social Media: Newsjacking and Obamacare

Beth's Blog: How Nonprofits Can Use Social Media

Sarah Eskrich, health policy analyst for Wisconsin Council for Children and Families , shared that they had prepared their top ten list for their blog which led to a huge spike in blog traffic and even heavier traffic for the few days before. 2) Use Multiple Channels and Shape Content for each Channel.