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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Got Research?

Zen and the Art of Nonprofit Technology

This is incredibly important stuff, and it’s darned hard work – I know, I’ve been involved in doing a bit of research for Idealware. If we don’t have this sort of research in our sector, nonprofits won’t have the kind of analytical approach to software available – it is much needed.

Research 141
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Their research indicates that customers don’t want quantity. Members are seeking usefulness at the right price tag. Jennifer shared the organization’s ongoing research process. ABMS studied the literature.

Strategy 221
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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.” Keep your titles under 60 characters, or use a tool like this title tag and meta description length tool on To The Web to see how your title looks in search.

Action 271
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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

Do some research and find hashtags related to your mission. I for one did not know before writing this post that the childhood cancer community knows the National Cancer Institute only gives less than 4% to research and to cure all types of childhood cancer. Every mission has its social media niche. What does #morethan4 mean?

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9 Research Reports for Non-Profit Fundraisers

Wild Apricot

Fortunately, there’s no lack of expert research to be found on the Web.( Tags: General non-profit interest Fundraising Marketing Social networking websites Donor management research social media demographics cause marketing online donations. read more ).

Profit 110
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The Idealware Research Fund

Robert Weiner

Our friends at Idealware (a nonprofit technology resource provider) have created a new fund to support their research. Tags: TechSoup. Many of Idealware's reports have been funded by foundations and some have had corporate sponsorship (and some are commissioned by TechSoup.org too).

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