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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Download the full Multichannel Fundraising Report. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 4) Track Time and Ask on Cue. Download Now!

Technique 201
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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

Donor 298
professionals

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Get More Out of AI, Start Chatting

.orgSource

Leverage ChatGPT to generate reports, articles, and newsletters. A machine-learning bot will require more technical expertise including utilizing algorithms and natural language processing techniques. Put the Bot to Work Remember the news story about the Bing chatbot and New York Times reporter Kevin Roose?

Las Vegas 221
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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Mobile grew another nine percent in terms of overall digital share.

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7 essentials for your association’s online community strategy

Nimble AMS

In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. For example, in the first goal above, growing the online community, you might track: Number of active online community members . How do members report complaints and provide feedback??

Community 134
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Find the Silver Linings in GA4

Forum One

There’s very little “out-of-the-box” Universal Analytics was designed to be useful immediately, providing over 30 pre-made reports. While some of us exported our data from UA, those pre-made reports served the data needs of most people well. GA4 helps users get quick access to a useful report.

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?