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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report

sgEngage

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. We encourage you to read the full report where we dive into these questions and more. Download the full Blackbaud Peer-to-Peer Benchmark Report today.

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Your Unrestricted Funds Need Stewardship, Too

sgEngage

All in unrestricted funds with no reporting necessary. While nonprofits will hopefully see an increase in unrestricted funds—and a decrease in burdensome reporting requirements—as part of this and other movements, good nonprofit accounting principles still apply. They don’t come with any direction or reporting requirements.

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Identify, Track, and Analyze Gifts with New Grants Management on EveryAction

EveryAction

Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue.

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Like other nonprofits, their revenue streams look different from for-profit businesses and they also require specific accounting software features. Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. How is Accounting Different for Nonprofits? has a different meaning?in

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5 Tips for Community Health Centers to Transition to New Fund Accounting Software

sgEngage

Your point of contact understands the importance of monitoring patient traffic trends, developing economies of scale, and identifying grants that will shore up revenue streams. They’ll work together to ensure the system is configured to automate board reporting and UDS data so that you have more free time for other priorities.

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7 Ways Your Nonprofit Can Build a Strong Financial Foundation in 2024

sgEngage

From creating a financial cushion to clearly managing your financial reporting, your finance team can create a strong foundation to help you weather whatever the new year has in store. These numbers will help you make better decisions on any changes that need to happen with your revenue streams.