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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Some of these opens are people, some are Apple, and added together you get the sum total of every time your open tracking pixel has been downloaded.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

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What is Pardot?

fusionSpan

Marketing automation software allows you to automate all of your marketing processes, streamline workflows, and track campaign results. Also, use email SPAM analysis and A/B testing to see which material resonates with customers and optimize it. Benefits of Pardot.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Plus, it’s way easier to keep track of these digital documents. No more digging through your inbox or worrying that it got caught by a spam filter.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

The Science Behind Engaging your Supporters

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table. In 2017, the.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

Connection Cafe

The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. Track the date, time and method of their consent. Do you have a process for recording and tracking consent? or any other country outside of Canada, this law applies to you.

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