How Nonprofits Can Create & Track Conversions in Google Analytics 4
Nonprofit Tech for Good
JULY 9, 2023
In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. You can find these reports under Reports > Acquisition: But unfortunately, Google can’t always tell where traffic has come from and needs us to add extra information to our links to tell it; this extra information is called a UTM.
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