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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. You can find these reports under Reports > Acquisition: But unfortunately, Google can’t always tell where traffic has come from and needs us to add extra information to our links to tell it; this extra information is called a UTM.

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Build a Marketing Dream Team—Welcome AI

.orgSource

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), Industry reports. Industry reports can provide you with insights into your industry, such as the latest trends, the competitive landscape, and the regulatory environment. Social media.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. Social Media Tools. DIY Multimedia tools to create social content Canva for nonprofits – pictures dominate social comms and a good canva template can go a long way.

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Gift Economgy and Social Reporting at myPublicServices Conference

Amy Sample Ward

my gift is social reporting. I think this is a really interesting perspective to build into a conference, especially one about public sector and social services. I’ll be curious (and will report back after the event) about the kinds of gifts others bring to the event, whether they are workshops, skills, etc.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Strangely, nonprofits have been slow to embrace LinkedIn.

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New Report on Social Media Engagement

NCE Social Media

The Altimeter Blog has announced that they are releasing a new study on how the major brands, as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking , use social media to get their message out. Tags: Marketing and Awareness Research Tools altimeter brand egagement media social.

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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. He emphasized why it is vital that technology providers find ways to support this movement to advance equity in the social sector.