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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Is your product or service optimized for search, meaning can I find your product through Google or your site search? This is a mistake. Where are the friction points?

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Foursquare Launches New Vanity URLs for Profiles

Nonprofit Tech for Good

It looks as though Foursquare has dropped “user&# in its vanity URLs for profiles. I can’t find confirmation of this change site-wide on AboutFoursquare.com or on Foursquare’s Twitter account , but it is clear that the old URLs are broken. Tags: FourSquare. Foursquare’s Partner Badge Program.

Profile 189
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Tagging corporate sponsors and partners. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 362
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Picture This: Automatically Add Instagram Photos to Your WordPress Site

Byte Technology

There’s no denying the overwhelming popularity of Instagram and the impressive place it holds among social media sites. And for those owning, operating or administering a WordPress site, having a tie-in between Instagram and their pages can really boost hits and visits and add serious curb appeal that helps drive traffic to a website.

WordPress 100
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

Twitter 352
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List of Donor Wealth and Lead Tracking Software

Whole Whale

However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help. They are able to combine these data with external lists of company information that provide a range of data about the company in addition to the behavior info of how an anonymous employee used the site.

Track 52
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How to Use Data to Drive Your Content Strategy

Association Analytics

Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Start by tagging and classifying content across your association’s digital assets. This will only work if taxonomy and tags are uniform.

Taxonomy 169