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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Have you ever wondered what the funders, donor advisors, and other industry professionals who use Candid nonprofit profiles are searching for? Candid users conduct more than 100,000 searches of nonprofit profiles on average each month, most commonly by keyword, subject area, and geography.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Is your product or service optimized for search, meaning can I find your product through Google or your site search? Can you look at previous purchasers, create demographic profiles and market to others like them? How easy or hard is it to actually complete a transaction? Where are the friction points?

professionals

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. Also, setting up a Google Business Profile for your nonprofit also helps. If it is not installed on your website, this tutorial provides set up instructions. 4) Prioritize SEO. 5) Install SSL certificates on your website.

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Threads for Nonprofits: 5 Tips for the Early Adoption Phase

Nonprofit Tech for Good

According to Meta’s Supplemental Privacy Policy as pointed out by TechCrunch : “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.” 3) Upload your profile pic, add a bio and website, and post a first thread immediately.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Compared to other social networks, LinkedIn Ads are expensive and the site spends your money fast.

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