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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. Open Data Project Sponsors.

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Make Your Charity Gala Event a Donor Cultivation Powerhouse

Greater Giving

Assign Board members specific tables to go welcome sponsors and table purchasers so they can put a name with a face. You can encourage participation in surveys or interactive polls to learn further about their interests. Beyond the Main Stage: Cater to Donor Interests Offer diverse engagement options beyond the main program.

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4 steps to successful virtual events for your association

Nimble AMS

Recruit speakers and sponsors. Incorporate sponsors and exhibitors. Here are some ways to incorporate sponsors and exhibitors during your virtual event: Sponsor announcements – Allow industry partners to sponsor sessions and provide a one-minute sponsor announcement at the beginning of each session.

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How to Drive Virtual Event Engagement with Gamification

AccelEvents

Aside from increasing engagement from your virtual audience, gamification can: Increase sponsor engagement: Gamification creates more naming opportunities for sponsors. Not only is there a chance to put their name and logo on the game or competition, but sponsors also have the chance to put together incredible branded prize packages.

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How to Drive Virtual Event Engagement with Gamification

AccelEvents

Aside from increasing engagement from your virtual audience, gamification can: Increase sponsor engagement: gamification creates more naming opportunities for sponsors. Will your gamification highlight your event sponsors? Get exhibitors and sponsors involved in your prizes. Share that information on social media as well.

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How to Drive Virtual Event Engagement with Gamification

AccelEvents

Aside from increasing engagement from your virtual audience, gamification can: Increase sponsor engagement: gamification creates more naming opportunities for sponsors. Will your gamification highlight your event sponsors? Get exhibitors and sponsors involved in your prizes. Share that information on social media as well.

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Virtual Fundraising: Post-Event Tactics to Retain and Re-engage Donors 

Classy

In a survey of 200 nonprofit organizations, Freewill found that nonprofits using virtual technology plan to steward major donors as follows: Phone conversations (21.6%). Keep the momentum going and host a surprise giveaway across social media with your sponsor by encouraging your community to engage in photo contests. Emails (19.9%).

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