How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona. It’s called email deliverability , and the gist of it is this: the more people that mark your messages as spam or consistently delete them, the higher the probability that email providers like Google will deliver your messages to junk folders.

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