Case Study: Community-Based Fundraising
JUNE 7, 2011
million members in Pennsylvania and West Virginia through the company's health care benefits business and is one of the largest Blue plans in the nation. The annual fundraising event benefits local health and human service agencies throughout Pennsylvania. The walk is a unique fundraising event that unites communities in support of prominent nonprofit organizations and the variety of services they provide. By Kari Ann Kiel, Event Marketing Consultant, DoJiggy.