How to do social media marketing during the pandemic


Underscoring the importance of social media, people are turning to these platforms to keep themselves connected, informed and engaged. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend.

MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)


3 Steps to think about in Millennial giving There are 3 practical steps that will be helpful in thinking about millenial giving: you don''t need to build a new platform to get them to talk about your work, you just have to learn how to optimize what you''re already using. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). If you invest, your ROI will be much more reliable than if you fake it.