Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Give them a name, find a photo of them on a stock photography site and flesh out their biographical details. It may seem odd to bring up online ads before you’ve analyzed your audience, but running experimental Facebook ads can teach us a lot about who we’re trying to reach. Imagining Supporters with User Stories. How old are they?
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