Charity Navigator and Stand Together Foundation Launch Feedback Excellence
Credit: Charity Navigator
Charity Navigator and Stand Together Foundation announced the launch of a new Feedback Excellence best charities page, showcasing organizations that have incorporated feedback from their beneficiaries. This new resource will measure how deeply lives are affected by a charity, to provide donors with deeper insights beyond the number of people served or cost-effectiveness.
“One of the most reliable ways to determine a charity’s effectiveness is by asking if its beneficiaries feel the impact,” said Michael Thatcher, CEO of Charity Navigator. “Thanks to this strong collaboration with the Stand Together Foundation, donors can view insights about the beneficiary's perspective and can contribute confidently to organizations that serve causes close to their heart.”
“We are excited to partner with Charity Navigator to test a transformative approach to measuring nonprofit effectiveness,” said Evan Feinberg, executive director of Stand Together Foundation. “We feel that it is important to move beyond the days of accounting and efficiency metrics such as overhead and services rendered. We commend Charity Navigator for continuing to take steps toward an individualized, bottom-up approach that evaluates nonprofits based on the feedback of those they serve. If successful, we believe a customer-first approach could be a gamechanger for the entire social sector.”
In partnership with Stand Together Foundation, Charity Navigator will pilot prominent display of the Net Promoter Scores (NPS) of 10+ organizations as a signal of intentional listening and commitment to customer and beneficiary service. This step builds on Charity Navigator’s existing constituent feedback measurement, and with the NPS metric feature, donors will have a comparative measure of beneficiary feedback to guide giving decisions.
Nonprofits that focus on customer insights can:
- Better understand their audiences
- Strengthen programs and improve results
- Allocate resources more efficiently
- Instill a culture of continuous improvement
In this initial phase, just over 10 organizations have been identified as exhibiting a customer-focused approach by listening to those they serve. These organizations have committed to displaying their Net Promoter Scores and completing the How We Listen section in their organization’s profile. These organizations focus on a wide range of issues, including poverty, addiction, public safety, entrepreneurship and more.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
