NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

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Nonprofit Tech for Good

JULY 5, 2020

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. The Nonprofit Video Index.

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NonProfit PRO

JUNE 27, 2023

Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.

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Awareness Conversation Organization Stream 244

Association TV

FEBRUARY 9, 2021

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

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Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. But if you’re just starting out, you’re not behind!

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. 57%t of people who watch nonprofit videos go on to make a donation.

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Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Get Fully Funded

AUGUST 23, 2021

These are simple and effective ways of thanking your donors, but creating Thank You videos can help you show rather than tell your supporters how much you appreciate them. By creating thank you videos for your supporters, you are able to give thanks in a more exciting and engaging way. Be Transparent. Keep It Short and Sweet.

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Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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NonProfit Hub

APRIL 17, 2024

You could create blog posts that incorporate social media posts and TikTok videos to appeal to younger audiences’ interests. Accessible content , with alternative text for images, captions for videos and audio elements, sufficient color contrast , and other usability must-haves. Simple language free of jargon.

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.orgSource

APRIL 1, 2024

A freelance expert can train current staff and get your organization up to speed. Promote data sharing across the organization, and reward people for effectively using new analytic tools. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization.

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Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production.

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Donorbox

SEPTEMBER 8, 2023

A picture is worth a thousand words, so what is a video worth? With people’s attention spans getting shorter and shorter, fundraising videos have become a must-have for every nonprofit.

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Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Running an organization can be a big challenge. Because of this, many organizations turn to Customer Relationship Management (CRM) software. Easy To Learn.

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Kindful

APRIL 5, 2021

Video is beneficial in demonstrating the impact your organization has on the community. Having a mission-focused nonprofit video can help boost donor giving and volunteer involvement. Clear messaging makes a successful nonprofit video. With a goal in mind, you can begin to build your nonprofit video.

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TechImpact

JUNE 2, 2014

Between running a nonprofit’s website, blog, and social media, not to mention working in the day to day, jumping into video seems terrifying for a lot of nonprofits. According to Comscore, 85% of people claim they watch videos online, and 39% of people claim they’re more likely to share a video over text based content.

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Nonprofit Tech for Good

OCTOBER 10, 2019

The public counts on nonprofit organizations to champion important issues and bring about positive change. But a nonprofit organization’s yearly financial budget isn’t always enough for its goals. And because GoFundMe has a 0% platform fee , your organization will be able to keep more of the funds raised.

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Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. They create a video, post it on YouTube, link it on Facebook, and maybe share it on Twitter. A video is a good example to use in this because you can break it into pieces. The nonprofit shares the video on YouTube.

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Nonprofit Tech for Good

JANUARY 28, 2014

Nonprofits that do not create a lot of their own video content can still have an engaging YouTube Channel by curating videos relevant to your nonprofit’s mission and programs. Just because your nonprofit didn’t create a video doesn’t mean you can’t feature it on your channel. Social Media YouTube Video'

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Nonprofits Source

APRIL 3, 2024

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Audit for accessibility. Leveraging Google Ad Grants.

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Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Awareness Video. The Brand Story.

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See3

AUGUST 21, 2014

How do you make video work for your organization? See3 has been doing awesome impact video for a decade now, and there are a few things we've learned that may surprise you. We recently did a guest both on Beth Kanter's blog with some of our best tips for how to make your investment in video a success. […].

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sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

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Classy

APRIL 30, 2021

Videos continue to be one of the most powerful marketing tools to make an emotional impact on your donors, which makes them an especially effective format through which to thank them. You can create thank you videos for both individuals and groups of donors. Download Now: The Digital Marketing Checklist.

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Get Fully Funded

JULY 13, 2021

We all have our own way of doing things, but sometimes our work outgrows our organization methods. Today, work expectations are higher, there’s more to manage, and you simply must be more organized to grow a small nonprofit. Organize your projects based on stages: Tasks to do, tasks in progress, and tasks completed.

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See3

DECEMBER 18, 2014

Video is a significant investment of time and resources for any not-for-profit, no matter how big or small. The post 5 Tips for Keeping Your Video Project Organized and On Budget appeared first on The See3 Blog. video pre-production video guide video production video tips'

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AccelEvents

JUNE 29, 2020

Video plays a big role in the success or failure of virtual events. The use of live and prerecorded video can increase audience engagement and improve the overall attendee experience. But, these benefits can only occur with the right kind of video. These Video Production Tools are listed in alphabetical order.

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Tech Soup

NOVEMBER 8, 2022

Below, you'll find in-depth explanations of how to use four different tools for scheduling appointments , in both video and downloadable PDF form. It can be difficult to ensure that an appointment time works for a certain client, to keep the numbers manageable at any given time, and to enable clients to select the food they want.

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Tools PDF Organization Issue 78

Bloomerang

MAY 26, 2022

Ask them to spread the word about your organization amongst their family members and friends. These events should offer information about your organization and its mission, services, goals, and ways to get involved. Compile a list of prospects based on donors to other organizations. Conduct prospect research.

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NCE Social Media

OCTOBER 29, 2012

But how do you use it to help drive website hits to your organizations webpage? Here’s a video from Movie Mondays , a free weekly video on fundraising, that addresses this issue. Specifically, Marc Pittman , noted author and speaker on nonprofits and technology, shares how Google Plus can benefit your organization.

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CauseVox

MARCH 24, 2022

Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help hook your audience fast, while keeping them engaged for the long haul. About your Speaker. Rain Bennett, Filmmaker, Writer, Storytelling Coach.

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Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

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Media Cause

MAY 8, 2023

Advertising can be an effective way to help grow your nonprofit’ s digital footprint, complement your current organic marketing efforts, and be an essential, part of your integrated marketing strategy. For your bottom-funnel efforts, you may remarket the list of new email leads with a strong CTA to donate and support your organization.

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Qgiv

MAY 5, 2021

Back then, if we wanted to create a video to share with our supporters, it was a big deal. It couldn’t be done without professional (and expensive) camera equipment —and a tech-savvy cameraperson and editor to boot—so we had to pick our video topics wisely. 15 Types of Nonprofit Videos to Help You Connect with Supporters.

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Global Giving

APRIL 10, 2020

I have a confession: I have a crush on Zoom, the video conferencing platform. If you are suddenly tasked with turning an event into a webinar, these nonprofit video conferencing tips are for you. Here are my top six tips for Zoom (or your favorite video conferencing platform): 1. Practice and prepare.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You’ll need to have the spot produced professionally if you don’t have someone on your team who can edit videos and provide at least a.mov or.mp4 file. That way they can put a face to a name, put in a good word for your nonprofit, and see if there are alternative PSA options such as loading the video onto their website or social media. .

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