How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
Connection Cafe
MARCH 10, 2017
The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. They created and published a whiteboard video on Facebook that explains what climate change is and why people should care. The Facebook whiteboard video reached over 3.3
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