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How Will Donors Feel When They Open Direct Mail from Your Organization?

NonProfit PRO

Watch this brief video about the impact of creative design in fundraising. Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift.

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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. We also opened a TikTok account. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.

Video 140
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Open Source vs. Proprietary: Graphics and Video

Zen and the Art of Nonprofit Technology

On the open source side, the projects that stand out are GIMP (a Photoshop replacement) and Inkscape (a vector graphics program – like Illustrator). The other realm of stuff that I know some about is video. One doesn’t have to pay for these, so it’s a bit hard for open source (or other products, even) to compete.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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What Apple’s privacy changes mean for email open rates

M+R

The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. When a user downloads that image, we know they’ve opened the email. .

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Short Video Made Simple With AI + Canva Bulk Create

Whole Whale

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands.

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