Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Pictures – try sending a message to your list but half receive it with a picture and the other half without, or try adding in a video vs a picture vs none, and so on. Email Campaigns: Know Your Audience and Get Results.
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