Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

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ROI Examples Results Social Media 91

Nonprofit Tech for Good

SEPTEMBER 18, 2016

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

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Social Media Media Social ROI 100

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Higher Conversion Rates = Raising More Money. It's actually a unified CRM.

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Advocacy Offline Gartner Nonprofit 88

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement?

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

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Doc ROI Measure Austin 101

EveryAction

MAY 4, 2016

goals for your campaign to ensure you're measuring ROI for next time. Offline elements. In many instances, however, video may not provide the best bang for your nonprofit buck. Regardless, if you decide to employ video, make sure to set S.M.A.R.T. Dessert - Microsite.

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Amy Sample Ward

MARCH 2, 2011

“Is it even possible to measure online influence, divorced from offline influence?&# As more nonprofits get aggressive with their social media outreach, they are starting to take cues from the business sector about their own influence and finding “those influentials&# that they think are going to produce magical results.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.

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Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." Change the way we associated with others on and offline? But here's the thing: the trends aren't actually that good." Change the internet?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I give some very specific tips here.

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Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.

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Benchmark Digital Trend Report 62

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.

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NTEN Media eLearning Case Study 105

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

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University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

CauseVox

JUNE 9, 2021

You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! What will not have a good ROI? An UnGala frees up your organization and staff, helping you focus your energy where needed most and raise a lot quickly, with a higher ROI. Virtual Gala Fundraiser.

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Ideas Online Fundraising Charity 98

Everyaction

APRIL 23, 2018

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising. Activate & organize supporters on and offline. Track supporters' engagement across channels.

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DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI). Marketing your mission can be a challenge, especially when you have a lot on your plate.

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Marketing Social Media Nonprofit Integration 52

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. On second thought, don’t answer that. Use All Available Online Channels to Promote and Manage Your Events.

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Fundraising Hosting ROI Captivate 63

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). What is the ROI? Like a good major gifts solicitation, there will be questions. Have you evaluated other technologies – why did this one stand out?

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Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. Moderator: Shireen Mitchell, Digital Sistas. RSVP Required : Click here Event Page : View Full Details & Attendees Venue : UMC Conference Facility Address: 900 Massachusetts Ave.,

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Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. Decide how you measure results ( ROI ). Experiment : Don’t just depend on the big ROI patterns, but pay attention to what is getting the most action.

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Twitter Community Profit Organization 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops. networks, training and capacity building approaches, and culture change.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Giving Good Poke.

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ROI Widget Metrics Intergenerational 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

Ninety-two percent of word of mouth happens offline. So make sure the online supports the offline and vise versa. Show them social media = ROI, with who, when, and why. And a lot of hard work to make sure you create something that???s s long-term and sustainable instead of another flash in the pan. Otherwise you???ll

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Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Similarly, how many retweets? Hashtag mentions? Video views?

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Facebook Ratio Influence Social Media 51

Connection Cafe

SEPTEMBER 21, 2012

Our session is in the "Interactive" track, so we'll also focus heavily on online sustainers and we'll take a look at some configurations in Luminate Online that you should make to maximize the ROI. And if you tell me that you're not yet registered, then I'll shake my head in disbelief, and point you to www.bbconference.com to register today.

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Giving Europe Blackbaud Analytics 34

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join us to learn how your organization can increase donations on and offline this year.

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Social Media Online Advocacy Case Study 28

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Encourage your offline members to donate online so you can capture their email addresses.

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Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. Tags: ROI. The Third C: Community.

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Social Media Media Social Aggregator 106

Care2

APRIL 5, 2011

The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. See case studies and data on what’s working and what’s not.

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South Africa Colorado Congo Case Study 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Online numbers don’t always equate offline results. (Check out his illustration of the panel). Trust me. Crowdsourcing the Corporate/ Nonprofit Partnership.

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Comment Artist Social Media Hype 97

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. " Many participants agreed that tweets, while short, can be powerful and can elicit action. Action can be thought of as creating conversation. Granted, that's hard to measure."

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Social Media Twitter Media Social 66

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Q: Does this include offline giving too? The problems you bring up are also serious.

Advocacy 44

Advocacy Social Media email Online 44

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" About 43% of users say they "feel as strongly" about their online life as their offline.

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Second Life Life Social Media Advocacy 28

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc.

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Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change.

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