Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth. combines both online and offline measurement and values so can help you more thoroughly evaluate both the strategy and how to address the original problem.

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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After all, we know that offline donors who are on our email list have a higher average gift. How's that for ROI? If you follow best practices , run fun, interesting campaigns, and source your recruits, you can see an ROI in both fundraising and advocacy.

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Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. But the following also jumped out at us (and not in a good way): According to our survey, only about 20% of respondents had ever actually evaluated the ROI for a technology project.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.

ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? If you were still thinking about ROI as Return on Investment you'd never be able to make a case!

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Regardless of your specific social media strategy or tactics, ensuring the right ROI metrics are properly tracked and utilized is a crucial key to success. Have your own pearls of wisdom for social media ROI measurement?

Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment)

Nonprofit Tech for Good

3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. I have been doing the social media thing for almost 4 years and I took granted that most nonprofits are doing the basics in terms of measuring ROI, but recent polls I presented on Twitter speak otherwise. Website traffic was the number one indicator to measure ROI. Overconfidence in one’s social media skills can be a problem when it comes to social media ROI.

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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. If you track you time and have specific tasks, you know what you’re getting for your time investment. It’s just one step away from looking at ROI. TechSoup Microsoft NGO Connection Day.

Winning Campaigns: Integrating Offline and Online Strategies is Key

Care2

As a consultant that specializes in helping organizations recruit, identify, and mobilize activists, donors, and members to make social change, I'm often working at the intersection of offline and online campaign teams and plans. Neighborhoods that have had multiple passes of canvassing tend to deliver higher ROI on each successive pass - the second, third, and fourth contacts aren't "cold calls", they're follow-ups. My first campaign job was in 1995 at Colorado NARAL.

Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. Tags: ROI The Need for the 4Cs Social Media Framework.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. A trend throughout all of this is the importance of not only engaging with your supporters through emails, offline and digitally, but the importance of tracking all this data.

12 Not-So-Great Realities About Nonprofits and Social Media

Nonprofit Tech for Good

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. That said, if Snapchat has longevity the early adopters will be rewarded and Snapchat is trying to make their app more marketing friendly, but if your nonprofit is just getting started on Snapchat , you should have reasonable expectations of low ROI.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. First and foremost, using the same database to run both online and offline programs ensures that fundraisers are able to segment lists effectively, based on a comprehensive picture of alumni involvement.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Maximizing the effectiveness of offline marketing programs in the digital age requires meticulous collection and attention to the data from both programs, to ensure that they complement and enhance each other. First and foremost, using the same database to run both online and offline programs ensures that fundraisers are able to segment lists effectively, based on a comprehensive picture of alumni involvement.

EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" His creative and unusual campaign merged online activism with offline action, and combines the power of the web with live demonstration.

5 Ways to Effectively Use Your CRM

EveryAction

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising. Activate & organize supporters on and offline. Offline organizing tools such as phone banking , peer-to-peer texting , and door-to-door canvassing all provide outlets for your members to take action in ways that are easily tracked and quantifiable through your CRM.

Cultivate, Educate or Activate? Converting Subscribers to Donors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Karen Taggart is Director of Non-Profit Services at Care2 and is on the eternal quest for the perfectly integrated online/offline fundraising database. on the eternal quest for the perfectly integrated online/offline fundraising database."

Increase Fundraising Agility with FinDock and Accounting Subledger

Saleforce Nonprofit

By extending the Salesforce platform with online and offline payment management capabilities, FinDock customers are able to take full advantage of the Salesforce Customer 360 platform. By: Peter van der Meij, Senior Solution Specialist and Principal Trainer at FinDock.

Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

” Andrea also noted that the funds raised came from both online and offline sources, and it was easy for her to add offline donations on the admin side and her fundraisers and donors loved it. The ROI.

The Power of the Email Address

TechImpact

Integrate with offline campaigns. Your direct marketing and other offline marketing campaigns can help support your online campaigns, too. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Here, your ROI is easily measured with the all important email address. Image courtesy of Amplifymm. Te value of the email address can not be understated.

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How to do social media marketing during the pandemic

Socialbrite

Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend. Engage your users across a number of online and offline channels and use this time to build a community that will help you achieve long-term success for your cause.

How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day

NetWits

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success. Most nonprofits need to raise money to survive. It’s a day-to-day fact of life.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth Kanter

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Even though Online Only and Dual Channel cohorts both returned higher annual donor value than either Offline cohort, the underlying factors influencing this trend are different for the two high value cohorts.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

goals for your campaign to ensure you're measuring ROI for next time. Offline elements. Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. You can check out our full discussion in the video below or read on for an overview.

13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress! What will not have a good ROI? Online virtual fundraising is one of the most popular ways for nonprofits to raise money.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. The desire to be social and interact with a wide range of people is also essential–social media is a great way to make connections with like-minded people, but it’s also important to transform online connections into lasting relationships offline. Finally, you must measure ROI.

Great reads from around the web on April 23rd

Amy Sample Ward

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." Change the way we associated with others on and offline? I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of April 23rd).

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Online Fundraising Site: How To Create A High-Performing Fundraising Website

CauseVox

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This metric should reflect both online and offline donations, ideally, as close to real-time as possible. Online fundraising sites are powerful tools to help you fundraise.

Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns.

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We Are Media: Webinar Series from NTEN

Amy Sample Ward

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

72% of Pinners use Pinterest to decide what to buy offline. Your goal is to identify your best performing ads as soon as possible to increase your ROI. SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same).

Vote for these SXSW Nonprofit Panels

Beth Kanter

For many years, the SXSW Festival has used an open application and voting process to select panels for the premiere event for digital and online professionals that takes place every year in Austin, TX. With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.”

Master These Email Marketing Strategies For Fundraising Success

Nonprofits Source

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns.

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI.

Nonprofit Campaigners Take Center Stage at DCWeek

Care2

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. DC Digital Capital Week (DCWEEK) a 10 day festival in Washington, DC focused on technology, innovation and all things digital capital kicks of June 11 th.

Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. In many ways, effective fundraising emails are similar to offline fundraising letters: they must be compelling and emotional. The primary difference between offline and email fundraising letters is length.

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI.

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Social Media ROI Case Study Slam. ROI and Nonprofit Technology Presentation.

Classy Integrations: Recommendations for Smart Nonprofits

Double the Donation

You’ll be able to manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts. You can even combine your Classy data with other online and offline data sources to create a more complete picture of your donors.

5 Ways to Get More Out of Your Next Fundraising Event

NonProfit Hub

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Don’t abandon all your offline communication—just be sure to support it with online efforts; you’ll get more bang for your buck. Fundraising events are a mainstay in your world, but let’s be honest—they can take a lot of time, money and effort to pull off.

How to Prepare Your Pitch for New Technology Investments

Connection Cafe

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). What is the ROI? How we get and share information, and our fundamental behaviors as human beings, are all being disrupted by the influence that technology and the internet are having on our lives and the world around us.

My Three Words for 2011: Seek, Sense, and Share

Beth's Blog: How Nonprofits Can Use Social Media

To me, seeking represents the topics or content that I’m curious about and that will help me be more effective at my work as a social media and nonprofit capacity builder and trainer – and blogger. Some topics of interest for me include: social media measurement, ROI, networked learning, information overload and mindfulness, Civil Society 2.0, My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model.

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Social Media: You're Probably Doing It Wrong

Care2

Amy Sample Ward – Membership Director, NTEN Amy joined NTEN as the Membership Director in March 2011, after previously serving as the Community Development Manager for CDI (Community-Driven Innovation) at TechSoup Global, leading the strategy for the global NetSquared Community both on and offline, as well as steering the development of programs, services, and events that build community around the world.