How to Upgrade Nonprofit Donors Using Suggested Donations
Bloomerang
MAY 26, 2022
Nick Ellinger of Donor Voice is a guru on this type and he suggests the following as a guideline: For current low/mid-level donors – Set suggested donations at 1x, 1.5x, and 2x their average amount, and offer an “other” option. Evidence indicates defaults do increase giving. Don’t start too small.
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