Beyond Tactics and Techniques: Email List Management Strategy


So, I'm excited Sarah DiJulio and Kristin Koch will address one of my pet obsessions at our upcoming webinar, " Beyond Tactics and Techniques: Email List Management Strategy ". We'll also present case studies and test results from nonprofits that have analyzed different approaches to email list management to find out what works. NPTech NTENWhen I schedule an e-mail to go out, I wonder sometimes, "Is this the one too many?"

NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

NpTech Conversations. For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. For more NpTech Talk, see this roundup over at the NTEN blog. NpTech Slide Decks SlideShare is like YouTube for powerpoint presentations. There's even an NpTech group that has to date 115 slideshows and 31 members.


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NpTech Tag Summary: Nonprofits Lead Fortune 500 in Social Web Adoption, and More

Beth's Blog: How Nonprofits Can Use Social Media

More on the study results from Marshall Kirkpatrick at Read/Write Web and here. The results differ from a study released earlier this year. Slides are available in the NpTech group in Slideshare. Jon notes, "Both substance-wise, and the idea of doing ultra-short "casual" screencasts like this as a training/demonstration technique." The NpTech Tag started as an experimental community tagging project in 2005.

NpTech Tag: To Launch White-Label Social Network for Nonprofits, GeekToys that Give Geekbumps, and Blog Readability

Beth's Blog: How Nonprofits Can Use Social Media

Most NpTech blogs are high school level. Would love to read a summary of the campaign results and lessons learned. Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. Micro Media: Strategy, Tools, and Techniques A few months ago, Jeremiah Owyang coined a term " MicroMedia ," which is the next evolution of micro blogging (think Twitter).

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates


It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based With that in mind, here are eight popular npENGAGE posts to help improve email engagement and fundraising email results : One Email Tactic Nonprofits Need to Steal From Brand Marketers – Discusses the most effective way to increase email relevancy and 10 types of these campaigns. The much-anticipated 2013 eNonprofit Benchmark study was released last week.

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NpTech Tag: People Behind Tags, NpTech Timeline, Twitter, and More Widgets

Beth's Blog: How Nonprofits Can Use Social Media

Gavin's NpTech Timeline in SlideShare. " Gavin's idiosyncratic timeline of circuit riders, NTEN, and other things related to the NPTech community. This is one of several powerpoint presentations now archived in SlideShare and also included in a NpTech History wiki (anyone can join and contribute.). Kikono - Digg for NpTech. There was much nptech blogosphere and general blogosphere buzz. It's The People Behind The Tags!

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Handbook details important concepts like which formats are best for uploading, camera techniques, lighting/sound advice, and information on how to use a webcam.

Get the Most out of Your Google Grant


Yes, you too can try to attract the attention of folks looking for specific information with 3 lines of text next to Google search results. Advanced AdWords Optimization Techniques for Google Grants Accounts (2/5). nptech ntenYou probably already know that Google Grants gives out free AdWords accounts to nonprofits.

Increasing Your Organization's Internet Presence: SEO Fact & Fiction


When tricks and new techniques begin to bias the results, the algorithms are changed to accommodate the evolving landscape. nptech nten seo Web Sites Communications IT StaffLisa Rau. Confluence. Can you really "optimize" your website for search engines? It helps to separate a few pieces of fact from fiction about search engine optimization and search engines behavior in general. Fact: Each search engine has its own algorithm Don't believe me?

The Email Fundraiser’s Toolkit: A 5-week Course to Create Your Strategy


How to adapt their techniques and practices to improve results. * nptech nten FundraisingAh, Fall is nearly upon us. You know what that means, right? Yes, the trees have started to change, the mornings are a bit nippier* – and we all need to start work on our end-of-year fundraising appeals.

Success with Google AdWords (Doesn't Require a Degree)


You probably already know that Google Grants gives qualified nonprofits free advertising in the form of Google Adwords, those little ads that appear on the right side of Google search results. well, I don't want to scare you away, because there are some simple rules and techniques you can use to get results right away. Tags: adwords Google google grants NPTech NTEN

What Does Your Facebook Funnel Look Like?


In one simple graphic, it shows how effective your marketing is and where you can apply changes to achieve increasing results. Here's another version that makes the numbers clearer: Now you have some clear metrics of how effective your Facebook efforts are at delivering value to your organization's bottom line, and you have for a sense of where to experiment to improve your results. Experiment for 3 weeks and compare the results. But wait, these are terrible results!

The Future of the Nonprofit Office: Working from Home v2.0


Management by walking around is a proven and effective technique, but it relies on employees being physically located together with the manager. We'll have to move to alternate methods of communication and examine results versus attendance. If we expect productivity and results, we need to measure them. Sales and Customer Support had to address the issue of productivity and results a long time ago.

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Data Are Not Information


They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. Information results from discovering something and then telling others about it. Mobile users are doing a whole lot more than making calls — 38% of them (and rising) use their devices to access the Internet ( View survey results ). Data NPTech NTEN Communications

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Exhausted and Exhilarated: #16NTC Session Round-Up

Connection Cafe

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Attend this session and walk away with success stories and hands-on techniques that will change how you think about the creative process. We’ll break down how we did it, what technology we used, what the strategy was, and what results we achieved.

2011 NTC Preview: Let's Talk About Tech, Baby


Their mission is to provide knowledge and expertise to help nonprofits and funders learn from their work to improve their results. Over the past couple of years, they have been dabbling, and then wading, in data visualization techniques. 11ntc NPTech NTEN IT Staff

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3 Nonprofit Fundraising Lessons Learned from Political Campaigns

Connection Cafe

Each time, nonprofits quickly adopted the tools and techniques , and we still see the results today. ” Nonprofit Fundraising #nptech fundraising lessons fundraising tips Giving in an Election Year Mobile Online Fundraising political campaigns political givingBecause of their scope and scale, US presidential campaigns are unique entities.

Case Study: Inside an Integrated Holiday Fundraising Campaign


In addition to combining the traditional tried and true with experimental techniques, we have seen four different approaches to online fundraising integration. through both channels, though that is really layered marketing or fundraising, also an effective technique.). With these techniques executed well -- the "tried and true" combined with a matching gift and layered messaging -- NPCA managed to improve their online donation results even in a down economy!

NTEN Member Roundup: When Millennials take over, why Americans don't volunteer, and tips for project success


Idealware has been hard at work researching nonprofit initiatives to collect and report results data and apply the findings to particular areas of interest, with the goal of better understanding how organizations think about results data and what’s being done in the space. In partnership with Markets for Good, they''ve launched a new microsite: Results Data Initiatives: Charting the Known World that maps these new research initiatives.


A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology


A written product will result from your ROI process. Remember, a good, credible ROI process incorporates story telling techniques that are designed to sell the value of the project to decision-makers. While the metrics and ROI techniques for justifying social media are different and evolving and some of the traditional methods simply don't apply, there are principles that can be applied. Tags: beth kanter Newsletter NPTech NTEN return on investment roi

MobileTech4SocialChange Barcamp Report

Confessions of a Non-Profit Executive Director

It’s clear that if you’re interested in using the same mobile phone techniques employed by the Obama campaign for your nonprofit, you should look up Mobile Commons first. Having analytical tools to understand the results of any SMS-based campaign will be crucial to justifying its further use later. Tags: m4change ushahidi SMS Mobile the extraordinaries mobile commons nptech Here are some pics from the Barcamp.

The Real Housewives of Social Media: Cooking up Recipes for Nonprofit Success


You can make one, too: type in Cancer (or your own keyword) at and see what results are returned. We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Build Communities to Enhance Your Fundraising Campaigns


And how do you check results? I review both fundraising and friendraising techniques and how to take them, to varying levels, online – from email solicitations and events to social media and websites. Results: The concept of Red House 2009 was in sharp contrast to concepts of the past. Results: From April 29 to June 23, 2009, CMMB secured 2,160 new e-mail addresses through the Packed with Love campaign—about a 7 percent addition to its existing database. Adrienne D.

Debunking Five Myths of Online Fundraising


If your organization, like many others, has yet to experience strong results raising funds online, the coming year provides an ideal window to experiment with new approaches. Myth #1: Online fundraising isn't as effective as offline techniques. The reason for these lackluster results is that organizations have not applied the same focus to their online efforts as they have to other areas. Set high expectations and focus on achieving better results in 2009.

Once Upon a Design: An Introduction to Visual Storytelling


Storytelling as a technique has been getting a lot of buzz in the nonprofit world. It sends your listeners on a journey, allowing them to develop a personal connection with the issue and, as a result, sticks with them in a way that simply asserting the moral outright never could. The drama is woven right into the design, resulting in a story that feels that much more real and affecting. Data nptech nten storytelling visual storytelling Communications

Provide the Nonprofit Voice to America's Broadband Plan


Deregulation has produced monopolistic practices that have resulted in higher prices for consumers and slowed the deployment of competitive networks. The FCC should also require disclosure of providers’ network management techniques as well as specific information about the quality of the service being purchased. Tags: broadband free press internet access NPTech NTEN sheldon mains universal access

Confessions from Social Media Experts

Forum One

Peggy Duvette of Wiser Earth wrote up a nice summary of the session including this summary of the techniques used by Brigida to publicize NWF's We could imagine just about any non-profit with a lightly visited website and little dedicated social media support being able to pull off the same sort of results. The results? Social media techniques can deliver the goods for those with knowledge and determination. Technorati tags: 09ntc , nptech.

Who's Knocking at My Firewall Door? Simple Security for the Nonprofit IT Professional


Malvertising and toxic web search results will be on the rise. According to Wikipedia, clickjacking is " a malicious technique of tricking Web users into revealing confidential information or taking control of their computer while clicking on seemingly innocuous Web pages. Tags: Infrastructure Newsletter NPTech NTEN Planning IT Staff Bruce M. Wolfe , Marin Institute. Security is always changing and evolving.

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The Knowledge is in the Room: How To Let It Out

Beth's Blog: How Nonprofits Can Use Social Media

I also got to catch up with more recent NPtech colleagues San McColloch, Erica Mills, and Peter Drury. NPtech Colleagues: @zanarama Zan McColloch Lussier @ericamills Erica Mills @seattledrury Peter Drury photo by Akhtar. She told the story of how she created the videos herself initially, but when they started to catch on, she documented the results. Watech4good Summit. View more presentations from Beth Kanter.

6 Nonprofit Technology Takeaways and One Killer Find from #12NTC


NPTech folks are keenly aware of the rise of mobile phone adoption and the need to evolve their online strategies so NTEN made sure the topic was covered by offerings sessions on strategies for going mobile , HTML5 , and optimizing emails for mobile phones. Beyond simply creating neat graphics, nonprofits are starting to seriously think about ways to use the data they have to visually show their work, impact and results.

Will Facebook’s Bridge the Global Digital Divide?

Tech Soup Blog

Facebook’s new initiative is a big news item in NPTech and global digital inclusion news. According the New York Times “Facebook is already working on techniques to reduce the average amount of data used by its Android mobile app from the current 12 megabytes a day to 1 megabyte without users noticing.”

Asking the Right Questions about Nonprofit Blogging Readiness

Beth's Blog: How Nonprofits Can Use Social Media

Because their questions are largely about technology, the results of these questions are answers dominated by the logic of technology itself, rather than by the mission or methods of the organization. Many observers will agree that common complaints about technology projects -- resistance to change, long sales cycles, inappropriate technology, unexpected costs, unused tools -- are often the inevitable result of this technocentric planning.

NetCentric Advocacy: A list worth reading: Convio Recognizes Winners of First Innovator Awards for Nonprofits

Network-Centric Advocacy

ifteen nonprofit organizations received awards and recognition in eight categories: email communications (newsletters and other email engagement techniques); email list growth; Web site (using Convio CMS or PageBuilder); online fundraising; integrated (online and offline) fundraising; advocacy campaign; use of Web 2.0/peer-to-peer marketing techniques outside of special events (e.g., NetCentric Advocacy Advocacy Strategy for the Age of Connectivity.

How I Used LinkedIn For the Final Leg of My Social Search Action Research Experiment

Beth's Blog: How Nonprofits Can Use Social Media

style and tolerance for change, I decided to do a seperate action learning experiment on my own dime and reflect in real time along with doing the work: What are some useful techniques social search techniques that might yield richer leads and connections? This made me think about searching through the resources in delicious tagged with Nptech + a variety of keywords including "conferences." This LinkedIn experiment resulted in about 56 specific conference leads.

What's Your Content Gathering and Filtering Workflow?

Beth's Blog: How Nonprofits Can Use Social Media

Step 1: Use Newsgator to read and clip posts you want to stream Step 2: Grab the URL of the RSS feed for the clip folder (you have to scroll down to the bottem of the page to see it) Step 3: Cut and paste in RSS Digest Step 4: Edit the formatting (assuming you understand it) Step 5: Cut and paste the resulting javascript into a linklist for typepad. Technorati Tag: nptech

The g'Earls on Tech Training

Michael Stein's Non-profit Technology Blog

This barely-trained staffer will later be expected to train the next wave of users, with the result that as time passes, more and more features of the application will be forgotten. There are two such techniques we've found particularly useful. Technorati Tags: nptech , tech_planning

Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment

Beth's Blog: How Nonprofits Can Use Social Media

This is a technique I've used as a trainer, but it also works beautifully for social media projects. A= Action M0= Monitor RE= Reflection on results - rinse and repeat. First, let me repeat the caveat that my smart colleague, Katya Andresen points out: These results are not typical. Several days later, Jonathan Colman set up a digg and announced it in the NpTech Friend Feed Room. Tools and techniques may get worn from overuse, but new stories can always be told.

10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Even if its just moving down to state-level issues, Ive found that response rates improve as a result.

Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.

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Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

Evaluation explains the effects [on the recipients or the environment] that are expected as a result of transferring or exchanging knowledge.". The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. changes in awareness or attitude) or tangible results (e.g. Filed under: General non-profit interest , nptech , Best practices , Non-profit Communications , training , publicity.

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) When we talk about issues such as independent journalism, preserving the arts, and tolerance for different views, we get good results -- in the mail and online," he says.

NpTechTag Summary: Insect Antennae, A Blast from the Past, and More

Beth's Blog: How Nonprofits Can Use Social Media

The nptech tag stream (plus other sources) has been imported, so you can comment and vote on tagged items. A quick review of the results of Isovera Survey of Open Source Content Management Satisfaction in Nonprofit Organizations. Maybe we need an NPtech History Archive ? If nothing else, go watch the video clip by Robert Thompson it's a powerful example of using a story telling technique on video for personal fundraising.