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Driving Donor Engagement: Five Essential Elements of the NPO Website

Byte Technology

This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. Too often, site managers and developers will concentrate on the little details of the mission and miss the bigger picture. Is your mission clearly stated on your website?

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How to Sell Millennials on Your NPO [Video]

NonProfit Hub

Use pictures, videos and stories to illustrate the great work you are doing. Through donations or volunteering, more or less, millennials support ideology behind an organization than the organization itself. This is where posting pictures and videos, and featuring stories in general on social media becomes important to your mission.

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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

Maybe you have a framework or set of guidelines that you’ve always used for volunteers and donors and you expect them to work or give within those specific parameters. If they want to volunteer or donate on their own terms, why not be cool with that if it ultimately accomplishes your mission? Post pictures. The takeaway for you?

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The Difference Between One-Time and Lifelong Volunteers: A Short Case Study

NonProfit Hub

Sure, most of the information about your volunteer opportunities is listed on your website. A new opportunity to form a relationship with a volunteer. And they could either become a one-time volunteer or a lifelong supporter. Now, let’s apply this to a bigger picture: recruiting volunteers to your nonprofit.

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7 Ways to Use Infographics to Recruit Volunteers and Tell Your Nonprofit’s Story

Connection Cafe

Whether it’s a picture of people being served or a colorful chart showing the total funds raised, visuals can strike a chord that words alone often miss. Nonprofits have a handful of problems across the board, like needing more volunteers, needing more exposure, or wanting to share their impact to raise more funds.

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Tap Into Millennial Potential by Creating a Stellar Website

NonProfit Hub

In fact, only 15 percent of millennials didn’t give to an NPO in 2013. If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. It’s surrounded by pictures and an embedded video that shows the impact they make as opposed to telling about it. Make Your Messaging Consistent.

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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

Personas can give a face to your audience and help you picture a typical reader. Your bloggers should have a connection to your NPO, yes. But they could be board members, volunteers or constituents. Before you even start planning the type of content you’re going to share, make sure you know who you want to reach.