Byte Technology
MAY 6, 2015
This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. Too often, site managers and developers will concentrate on the little details of the mission and miss the bigger picture. Is your mission clearly stated on your website?
NonProfit Hub
MAY 30, 2014
Post pictures. Your organization may not have a tremendous amount of social clout, but millennials do—and if they’re willing to donate a tweet about your cause or use their voice to speak to the masses about what you’re accomplishing, you’ve found yourself an effective way to use social media. The takeaway for you? Tap into this power.
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NonProfit Hub
DECEMBER 12, 2014
If donations are the lifeblood of NPOs, it makes sense that we would show love to donors whenever we can. Oftentimes nonprofits get wrapped up in the minor details and lose sight of the bigger picture—how they’re benefiting the community and how the community is helping benefit them. Give the credit to the donors.
NonProfit Hub
NOVEMBER 12, 2014
Personas can give a face to your audience and help you picture a typical reader. When you write, it’s helpful to imagine writing to one individual—that’s how people read your content (as individuals, not groups) and it’ll make your voice more personable. Your bloggers should have a connection to your NPO, yes.
NonProfit Hub
APRIL 24, 2015
Your NPO accounts can be human. For your personal accounts, you don’t say ‘Oh I’m need to post a baby picture on Wednesday,’ so your organization’s account shouldn’t be different,” Shattuck said. Each nonprofit has a different voice and different purpose for their accounts. Don’t post on Tuesday at 9 a.m.
Socialbrite
FEBRUARY 13, 2020
She suggests using a high-quality profile picture and a high-quality banner across the top. Try to avoid using generic photos but instead create custom imagery that displays information about your NPO, she adds. Define your nonprofit’s Twitter voice. 3 Every organization has its own brand. Make your tweets engaging.
NonProfit Hub
JUNE 16, 2016
Use the same profile picture, username and voice so that your organization has a unified presence across all platforms. Track your audience’s posts and mentions of your NPO all in the same place. As long as you’re aware of each audience’s differing needs and preferences, your social media can stay on track. Grow where you know.
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