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The Art of Nonprofit Campaign Testing and Predictions for Future Success

NonProfit PRO

That’s where campaign testing comes in. It’s critical to run campaigns that acquire and upgrade donors, but it has to be done right.

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Have You Tested These 5 Assumptions Lately?

NonProfit PRO

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

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Direct Mail Innovations to Test in Your Next Nonprofit Campaign

NonProfit PRO

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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How to Test and Optimize Your Online Donation Form

DonorPerfect

A successful donation form is no longer optional for nonprofits; it’s the essential gateway for supporters to contribute to your cause. Even though 94% of nonprofits accept online donations, simply having a form on your website isn’t sufficient.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Heather Mansfield is the founder and editor-in-chief of Nonprofit Tech for Good. to secure a lead [i.e., 1) Top bar opt-ins and links.

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5 Steps to Test Reaching Multicultural Donors With Your Next Campaign

NonProfit PRO

Nonprofits that aren’t already diversifying their donors need to figure out how to do so. With the donor pool shrinking, and the number of donations following behind, nonprofits need a new approach to replenish their donor lists. is now more diverse than ever.

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