[Guide] Creating Video for Nonprofits

EveryAction

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. Video has a special place in the digital world.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. He and his team work with nonprofits across the U.S. and around the world to create award-winning videos that drive results. What Is Video Engagement and Why Is It Important?

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Trending Sources

Telling your Nonprofit's Story through Video

VisionLink

Last night, a couple of us from the VisionLink team attended another wonderfully informative Tech4Good forum on the power and execution of video storytelling. After watching a few short, low budget videos, it became clear just how effective (and inexpensive) film could be when it comes to spreading your nonprofit''s story and mission. You don''t need to break your bank account Can film the video in-house No camera?

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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. Here are 5 nonprofit content marketing examples. Big Brothers Big Sisters – Leverage video to tell your story. Watch one of the videos to get your creative juices flowing.

Telling Your Story Through Video

Wild Apricot

Here's an overview of an article on video editing software and a reminder about the DoGooder Nonprofit Video Awards. Non-profits Video

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Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

Although the election-year onslaught of political marketing can sometimes seem excessive, in many ways it is extremely effective and offers a unique example for nonprofits to follow. Nonprofits can utilize this approach in many ways.

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Three Strategic Ways to Tell Your Organization’s Story Through Video

See What's Out There

The post Three Strategic Ways to Tell Your Organization’s Story Through Video appeared first on The See3 Blog. video content eli talks engaging nonprofit storytelling talksThese projects represent deliberate investments by organizations in solutions that strongly position their ideas in the digital marketplace and move their audiences to action.

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6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

Types Of Video Content. Explainer Videos – Share Your Mission “Meet The Team” Videos – Share Your Values “Behind The Scenes” Videos – Pull Back The Curtain For The Audience Testimonial Videos – Show Your Nonprofit’s Impact Interview Videos – Build Trust and Authority Personalized Video Emails – Take The Time To Inspire Action. Building A Better Online Video Content Strategy.

Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

NetWits

Videos are an amazing way to share your nonprofit’s story with supporters. Thankfully, the YouTube Nonprofit Program has made it easy to add interactive calls to action to your videos. Check out the StillerStrong video below.

Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands.

Vote for the Winners of the 6th Annual DoGooder Nonprofit Video Awards!

Amy Sample Ward

With so many incredible videos submitted to this year’s contest it was no easy task, but judges in the 6th Annual DoGooder Nonprofit Video Awards have narrowed down the field of entries to 16 finalists. Now, the YouTube community has the opportunity to get involved and cast their vote for the best nonprofit videos of the past year. The 16 finalist videos can be watched on the Contest homepage. challenge 12ntc contest storytelling video vote

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Live Streaming Video for Nonprofits

Idealware

Enjoy this post and feel free to share in the comments your experiences with live video. If you’ve looked into live streaming video, you’ve probably already noticed its popularity among gamers. Nonprofits can also take advantage of the benefits of live streaming. Events, especially, can be enhanced by live streaming video. What Platforms Make Sense for Nonprofits? Here’s a list of the platforms that nonprofits are likely to find useful: YouTube Live Events.

How to Create Video Content for Nonprofit Donations

NonProfit Hub

In our Hubinar with Jeremy Vest, we learned that video is powerful. We also learned that the problem with video is that it’s difficult. Coming up with content, conveying a message effectively, and editing and promoting a video are all challenges for creating sensational video content, especially for nonprofits. When it comes to video content generation, there are three main types of video content your organization should be focusing on: 1.

Unmissable Stories This Week

SocialFish

Here are a few stories I’ve come across over the last few days that I don’t want you to miss. LinkedIn launches a program to help Nonprofits find board members. LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn (LinkedIn Blog). nonprofit. To learn more and sign up for the program, please visit our brand new LinkedIn for Nonprofits resource page.

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Five Reasons Your Nonprofit Needs a Gala Video

See What's Out There

Fundraising season is the best time to tell friends, supporters, staff and beneficiaries your story. And what better way to tell your story than with a great video? The post Five Reasons Your Nonprofit Needs a Gala Video appeared first on The See3 Blog. video

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Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Stories provide great content pieces for your organization to report backs to donors. Stories perfectly illustrate impact in action. Then, compile those pictures into a Facebook album with captions that help tell the story. Make a short video. There is a common misconception that videos have to have high production value to be really effective. In reality, sometimes the best videos are a little more on the raw side.

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Frogloop Guest Post: 4 Tools to Help Any Nonprofit Tell Stories Online

Amy Sample Ward

—– Whether you are part of a nonprofit organization, an action campaign, a local community, or a school, you know that it is through stories you can showcase your work, change people’s minds, inspire them to make change, or join you to make a difference. As we all continue exploring the vast horizons of the internet and the social tools it offers, be sure to check out the applications that help you continue telling stories with the power of video, maps and more.

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Your Nonprofit Video in the Spotlight (and on YouTube’s Homepage)

Amy Sample Ward

The DoGooder Nonprofit Video Contest is back and calling for your best 2011 nonprofit videos! Are you a nonprofit? Did your organization create impactful videos in 2011? Do you want your organization to be recognized for making great videos and maybe win some incredible prizes? The 6th Annual DoGooder Nonprofit Video Contest is taking submissions starting February 1st. So what do the winning nonprofits get for participating?

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. Throughout 2018, the share of nonprofit fundraising occupied by online donations continued to expand, and while direct mail may not have been overthrown, it is clear that digital fundraising is steadily becoming a nearly equally important area.

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Got Video? Enter the DoGooder Nonprofit Video Contest!

SocialFish

Are you a nonprofit? . Did your organization create impactful videos in 2011? . Do you want your organization to be recognized for making great videos and win incredible prizes? . Do you remember how awesome the videos were last year? The 2011 DoGooder Nonprofit Video Contest is taking submissions starting February 1st. So what do the winning nonprofits get for participating? You can submit your videos from February 1st until February 29th.

5 Creative Ways to Engage Supporters with Instagram Stories (With Examples)

John Haydon

Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […].

Are Facebook Videos Dominating YouTube?

Frogloop

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. We’re beginning to test a similar video viewing format for advertisers. Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014.

The NonProfit Times - Incorporating Video:

AFP Blog

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Incorporating Video: The digital storytelling revolution for nonprofits By Jennifer Gilomen You’ve probably seen a lot of people in your field jumping onto the video bandwagon, producing everything from videoconferences to digital stories to podcasts.

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First-Ever Video Benchmarks Survey for Nonprofits

Frogloop

According to YouTube, 100 million people either like, share, or comment on videos every week. But what kind of a direct impact do these “social actions” really have especially for nonprofits? Are people who like or comment on these videos signing up for organization’s enewsletters, are they donating money, volunteering, taking an advocacy action? Of course nonprofit’s also witnessed the downside of the Kony 2012 video success.

17 Extremely Useful Facebook Video Tutorials For Your Nonprofit

John Haydon

If you’re a regular reader of this blog, you’ve seen the various different video tutorials I’ve published on using Facebook, YouTube, Google Analytics and WordPress. You can even get notified by email when I upload a new video. Following are just a few of the most popular videos I’ve created since Facebook re-vamped Pages, Ads and Insights: Managing your Facebook Page. How to Pin Facebook Page Stories On Your Timeline.

5 Nonprofits Using Instagram Video to Promote Campaigns

John Haydon

Since Instagram launched its new video service last week, users have shared 5 million videos on the network. Lots of nonprofits are rocking Instagram , and several of them have started experimenting with the new, 15-second video feature to tell their stories in a new way. Connecting your donors to those whose lives they’ve changed is a fantastic use of video. Have you seen any great examples of nonprofits rocking Instagram video?

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

And if the collection of resources and highlights below are any indication, a lot has happened in the nonprofit industry over the past 365 days. From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So what’s a nonprofit to do? bonus: she includes video and slides}.

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Leveraging Online Tools to Help Tell Your Nonprofit’s Story

Byte Technology

Chogger lets you create one-of-a-kind comic strips in a short-story format filled with your own photos that are easy to customize. Tight budgets are always a limiting factor for many non-profit’s endeavors, and those seeking to create first-rate videos for their storytelling often can’t afford the price tag that comes with hiring professional production teams. Digital Resources Fundraising Nonprofit Social Media Web Design

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Online Video For Nonprofits

ASU Lodestar Center

A recent post by Isaac Kiehl highlighted social media, and in particular the use of online photos, as a means by which nonprofits can improve interaction with the community. Online video takes this interaction one step further. A report by tech giant Cisco found that 51% of all consumer internet traffic in 2011 was video traffic. The figure is expected to rise to 54% by 2016, at which time video-on-demand traffic will have tripled. posted by.

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Our EveryAction Hero: Texas Watch

EveryAction

We know it can be daunting to navigate the political process and make your voice heard so we make it easy for supporters to share their stories with us and increase their level of involvement. We've been hearing a lot about the donor journey among nonprofits. People are more inclined to watch a small video than read through a lengthy text based email so we've been shifting towards digital video platforms to engage our supporters.

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Upcoming Nonprofits Live: Storytelling and Collaborative Video

Tech Soup Blog

One of the most frequent questions I hear at events from nonprofit professionals in the field is how to coordinate teams to produce compelling media across offices, time zones and countries. Our ability to collaborate effectively in the cloud and create meaningful media together is quickly evolving as more nonprofits expand their borders. On February 8, Nonprofits Live will explore how to collaborate on video stories across borders and office boundaries.

How to use YouTube to enhance fundraising for your nonprofit (video)

John Haydon

In this Razoo interview , Allyson Kapin from RAD Campaign talks about the benefits of creating a video to enhance your online fundraising. YouTube has a program called the “YouTube Non-profit Program&# that allows nonprofit marketers to add enhanced features to their channel, including call-to-action links within videos. Youtube Call to Action story telling video

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers.

Nonprofit Videos Win Big In Tufts Contest- The NonProfit Times Feb 16, 2011

AFP Blog

Nonprofit Videos Win Big In Tufts Contest- The NonProfit Times Feb 16, 2011: "Nonprofit Videos Win Big In Tufts ContestSix nonprofit video took honors in the Tufts University contest 501c3: Capturing Change on Camera inaugural video competition. The idea was to promote nonprofits that help children and families and filmmakers who tell their stories through visual testimonials.The contest was

Free Videos for Nonprofits

See What's Out There

He would aggregate individual nonprofit actions and opportunities for change from many sources. As part of the All For Good effort, YouTube has launched a new project called YouTube Video Volunteers. The goal is to match people with video skills (shooting, editing, music, etc.)

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Enter the DoGooder Nonprofit Video Awards by March 19

See What's Out There

We’re excited to announce that we’ve partnered with YouTube to present the 4th Annual DoGooder Nonprofit Video Awards ! Awards will go to organizations of all sizes, including a special award for Best Innovation in Video. ? “We

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How to Sell Millennials on Your NPO [Video]

NonProfit Hub

News flash: Millennials don’t care about your nonprofit. Use pictures, videos and stories to illustrate the great work you are doing. What nonprofits need to realize is that… Millennials don’t care about you. Nonprofits have been dedicating precious time and money toward getting the younger generation on board with donating. So, what does this mean for nonprofits? Nonprofits need to sell the cause, not just the organization itself.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Regardless, setting up the right goals in your Google Analytics account will give you insight into your audiences, and your nonprofit website performance. The best nonprofit websites show impact. For nonprofits, the most important and popular goals include: Donations. Event goals are registered every time a user conducts a specific action on your website, such as a video play, file download, or button click. What Google Analytics Goals Should a Nonprofit Track?

Upcoming Webinar December 5: The Heart of a Good Story Is You - Video Pre-Production

Tech Soup Blog

educate you to tell amazing stories; stories that have the power to. change hearts and minds; stories capable of transforming lives. But before you can effect change with a good story, we realize you need the proper tools and techniques to effectively tell your story first. about a few ways you can integrate storytelling into your nonprofit, library, or charity's mission, now. Event Online Seminar video webinars tsdigs tsevent baby steps

Upcoming Webinar December 12: Sowing Stories from Your Community - Video Pre-Production

Tech Soup Blog

Before you push record on any video, there are some key steps you. should take to ensure your video will achieve the goals you set out for. From sowing the seeds of a good story from the community you plan to record and having thought-provoking questions in hand, to the need. You'll learn some of the ins and outs of pre-production to create successful video stories for your nonprofit, charity, or public library.

Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup Blog

We know that good stories power fundraising and marketing, so join one of our free events to discover powerful case studies and connect with digital storytelling experts in your community. The world is better when nonprofits can better tell their story. This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. Philadelphia, Pennsylvania: Facebook Advertising for Nonprofits.

SEO Reputation Management for Your Nonprofit

NonProfit Hub

Among other things, brand SERPs include the most important pages on your site, your most recent social activity, your Wikipedia page (if you have one), and the latest news stories about your company. Nonprofit organizations and SEO Reputation. Content Management for Nonprofits.

Awesome Video, Awful Sound? Record Audio Like a Pro

Tech Soup Blog

Video is one of the best ways to tell your nonprofit's story. It's four times more inspiring than static content, and by 2016, online video users will likely double to 1.5 TechSoup has put together some great tips for how to make a good video, including pointers on how to optimize composition , lighting , and sound. Meet other nonprofit digital storytellers, and learn more about what makes an amazing video.

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