Top 20 NonProfit PRO Articles of 2023

To round out 2023, NonProfit PRO is taking a look at the content that interested you the most this year. At No. 1, research found that giving to LGBTQ+ organizations accounted for just about 0.1% of all donations in the United States. The second most read article highlighted novelist and philanthropist MacKenzie Scott’s intention to give $250 million to small nonprofits. Our piece on the trends to look out for in 2023 placed at No. 3 on the list.

Other topics included artificial intelligence, boards and fundraising, as well as data on trends in the nonprofit sector and tips for adapting to the changing donor landscape. In case you missed them, here are the top 20 articles from 2023, as ranked by the number of visitors.

1. “New Research Finds Charitable Giving to LGBTQ+ Organizations Is a Little More Than 0.1% of Philanthropy in the U.S.” (press release)
2. “MacKenzie Scott to Give Away $250M in Funding to Small Nonprofits” by Amanda L. Cole
3. “8 Major Nonprofit Trends for 2023” by Amanda L. Cole
4. “I Asked ChatGPT to Write a Fundraising Letter. Here’s What Happened.” by Willis Turner
5. “Biden-Harris Administration Announces $45M to Improve Energy Efficiency for Nonprofit Buildings” (press release)
6. “Why Wealthy Donors Are Distancing Themselves From Nonprofits” by Paul D’Alessandro
7. “Donations Decline for the First Time Since 2012, Fundraising Effectiveness Project Data Shows” by Amanda L. Cole
8. “The 2023 Nonprofit Sector Conferences You Don’t Want to Miss” by Amanda L. Cole
9. “Donor Giving Increases Dramatically With the Right Donor Offer” by Richard Perry
10. “The True Cost of Fundraising Events” by Jeff Schreifels
11. “Senators Push to Restore the Universal Charitable Deduction: 3 Things You Need to Know” by Amanda L. Cole
12. “Amazon Gives Little Notice on End of AmazonSmile Program” by Amanda L. Cole
13. “What Americans Think About Nonprofits, Per New Study” by Amanda L. Cole
14. “The Case for Ending Giving Tuesday” by Ray Gary
15. “The Rise of Millennial Giving: What Nonprofits Need to Know” by Whitney Norman
16. “How I Use ChatGPT to Create Copy for Nonprofit Communications in Less Time” by Sami Sheehan, CFRE
17. “15 Ways Board Members Can Help Raise Funds” by Tracy Vanderneck
18. “Why Your Board Should Discuss Philanthropy for 15 Minutes at Each Meeting” by Claire Axelrad
19. “Overcoming the Worker and Volunteer Shortage at Nonprofits” by Parvathy Sree
20. “Ditch the Donor Pyramid for the Loyalty Loop” by Amanda L. Cole

Happy holidays! NonProfit PRO will be closed next week, but we’ll return on Jan. 2 with new content. Sign up for our daily e-newsletter to make sure you don’t miss anything in 2024.

Editor’s Note: If you’re a thought leader on fundraising, direct marketing, leadership or the nonprofit sector in general and would like to contribute to NonProfit PRO in 2024, email acole@napco.com for details.