Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Related Link: Social Media and Mobile Technology Webinars for Nonprofits.

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Amy Sample Ward

MARCH 14, 2009

Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. You can follow the session on Twitter at: [link]. The audience will have ample opportunity to ask questions and respond.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc.

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Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. Old news does not get shared on Facebook or retweeted on Twitter. That said, the best nonprofit social media managers are sharing and tweeting from location.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

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Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. At least in the nonprofit sector.

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Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Many small-to-medium sized nonprofits do not realize how little traffic their website is actually getting. I only launched Nonprofit Tech 2.0

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Nonprofit Tech for Good

APRIL 8, 2012

This 90-minute social media how-to webinar is ideal for nonprofit communications and fundraising staff. Sponsored by Microsoft Corporate Citizenship and presented by Heather Mansfield of Nonprofit Tech 2.0 , attendees will gain practical knowledge about how to successfully integrate your nonprofit’s Web 1.0

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Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. 2) Facebook Status Updates are no longer being sent to Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. A bonus is Laura's Twitter links in Del.icio.us.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%. 50% of the ROI of a pin can happens after 2.5

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Nonprofit Tech for Good

JANUARY 16, 2012

Not relevant to the vast majority of nonprofits and (whew!) I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. That said, here are eight steps to get your nonprofit started on Pinterest: 1.

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Amy Sample Ward

APRIL 7, 2009

Deborah Elizabeth Finn just posed a terrific question: This is a question for nonprofit organizations that use Twitter for outreach, fundraising, and advocacy campaigns: do you factor your organization’s Twitter follow cost into your campaign strategy? Tags: issues roi twitter. And the list goes on.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

SEPTEMBER 11, 2012

I wrote about it in Social Media for Social Good: A How-To Guide for Nonprofits : Communities begin to grow exponentially when they reach 5,000 members. I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. The larger your communities, the higher your ROI. Work toward that goal of five thousand.

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Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Unfortunately, many nonprofits have created LinkedIn Groups over the last few years and when results were not immediate, they abandoned their Group much too soon.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

His work is focused on nonprofits, advocacy, and public affairs. The key, though, is doing it in a way that delivers maximum ROI. The Ads Manager interface is not particularly intuitive, and the advertising advice offered by Facebook and third parties is almost always focused on e-commerce rather than nonprofits and advocacy campaigns.

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Facebook Fundraising ROI Virginia 239

Nonprofit Tech for Good

NOVEMBER 21, 2010

Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how?

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Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. Having a discussion on your Facebook Page is not a social media strategy, nor is is engaging supporters on Twitter.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Michaela via Twitter. Ashley via Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Are you tracking Return on Investment (ROI), and how? Book Tour ?. ?

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Nonprofit Tech for Good

AUGUST 29, 2010

One year ago today Nonprofit Tech 2.0 I had low expectations for Nonprofit Tech 2.0. I would have been happy with couple hundred visitors a week, but a year later Nonprofit Tech 2.0 To celebrate this one-year anniversary: 1) I donated $500 to some of my favorite nonprofits ( #JustDonated ). 10 Twitter Apps for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 2) Twitter.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Twitter: @ HumaneSociety , @ cariegrls. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Twitter is the one that surprised me the most. For us, Twitter is primarily a public relations/customer service tool. Please summarize your ROI. Listen first.

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Bloomerang

JUNE 14, 2021

Faced with existential crises thanks to the pandemic and the social upheaval of the past year, businesses of all stripes (nonprofits included) went into survival mode. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. It will be this way for everyone, and nonprofits are not immune.

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Not even large, well-funded nonprofits are doing all ten.

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Amy Sample Ward

OCTOBER 24, 2012

Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Topic : Social Media ROI. Related Links : Kentucky Nonprofits website.

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