St. Jude Children’s Research Hospital Ranked Top Trusted Nonprofit Brand Second Year Running

For the second year in a row, St. Jude Children’s Research Hospital has been named the #1 Most Trusted Nonprofit in the Most Trusted Brands of 2023 report by brand intelligence platform Morning Consult.

Morning Consult conducts an annual survey asking consumers which brands they trust the most. This year, the company surveyed more than 4,000 U.S. adults about their perceptions of 50 different nonprofit brands. St. Jude emerged the highest on three brand metrics on the survey: awareness, trust and donation behavior.

“It’s so vitally important for nonprofits to earn and sustain the trust of the public and the generous donors who support their missions, which is why we are so honored to be named the most trusted nonprofit brand for the second year in a row in Morning Consult’s annual report,” said Richard C. Shadyac, Jr., President and CEO of ALSAC the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are deeply grateful for the trust our dedicated supporters and partners have placed in us for more than six decades and don’t take it for granted. Thanks to them, we are able to ensure that families never receive a bill from St. Jude for treatment, travel, housing, or food so they can focus on helping their child live.”

Source: St. Jude Children's Research Hospital

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