The Big Difference Between Branding and Marketing for Your NPO

NonProfit Hub

Nonprofit Village wrote , “Branding is strategic. It’s a little different in the nonprofit sector because you typically have two to three points of view because of your audience and the way your organization is structured. The post The Big Difference Between Branding and Marketing for Your NPO appeared first on Nonprofit Hub. Featured Nonprofit Branding Nonprofit Marketing Plan brand Branding difference hub is marketing Nonprofit npo the what

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Driving Donor Engagement: Five Essential Elements of the NPO Website

Byte Technology

This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. So any good NPO site should have a way for them to make their views on the topic known. Learn more about Byte Technology’s web design services for nonprofits. The post Driving Donor Engagement: Five Essential Elements of the NPO Website appeared first on Byte Technology’s Non-Profit Web Design Insights Blog.

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Get Social Covered: 13 Lesser Known Social Media Sites for Your NPO

AFP Blog

Get Social Covered: 13 Lesser Known Social Media Sites for Your NPO : You’ve got social media covered. At the 2014 AFP International Conference on Fundraising in San Antonio, Lisa Chmiola and David Tinker helped us through some of the lesser known social media sites that can help your nonprofit with efficiency and productivity Facebook? Please—you were an early adopter. And Twitter? You could do 140 characters or less in your sleep.

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Why Engaging Your Volunteers Will Help Your NPO Thrive

NonProfit Hub

This article was originally published in our April/May issue of Nonprofit Hub Magazine. Volunteer engagement isn’t just a trivial award or public recognition, but rather part of a nonprofit’s culture. When done properly, volunteer engagement can help your nonprofit operate more effectively and make your mission work more rewarding for everyone. At HALO, the volunteer-nonprofit relationship starts from the first interaction.

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Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic

Byte Technology

However, many NPO social media managers who have gone to great and laborious lengths to create fantastic website content may be unclear on just how to leverage this powerful opportunity. The post Social Superpower: Using Facebook to Increase Your NPO’s Website Traffic appeared first on Byte Technology’s Non-Profit Web Design Insights Blog. Nonprofit Social Media Web Design

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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

And now with millennials coming of age, many of us nonprofit professionals are working to understand their giving potential and, more importantly, how to tap into it. This nonprofit raises money for childhood cancer research and is most noted for their head-shaving events where participants ask for donations before they agree to, yes—have their locks shorn. They’re not a nonprofit, but they’ve struck a chord with the millennials who buy up these shoes like crazy.

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How to Sell Millennials on Your NPO [Video]

NonProfit Hub

News flash: Millennials don’t care about your nonprofit. What nonprofits need to realize is that… Millennials don’t care about you. Nonprofits have been dedicating precious time and money toward getting the younger generation on board with donating. So, what does this mean for nonprofits? Nonprofits need to sell the cause, not just the organization itself. The post How to Sell Millennials on Your NPO [Video] appeared first on Nonprofit Hub.

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Football and Fundraising: The Penalties Your NPO is Making

NonProfit Hub

Nonprofit fundraisers around the world have to talk a big game to secure the coveted donation to do more good. Since our staff was already missing football season, we decided to compile some of the most common fundraising penalties your NPO might be making during the big ask. The post Football and Fundraising: The Penalties Your NPO is Making appeared first on Nonprofit Hub. NFL players have to play in big games, and some might talk a big game.

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Stewardship at a Small NPO Starts with Gratitude

NonProfit Hub

These are the key points Pelton discussed that your nonprofit can apply right away. The post Stewardship at a Small NPO Starts with Gratitude appeared first on Nonprofit Hub. Look out, Baltimore—there are fundraisers invading the harbor. AFP’s Fundraising Conference is in full swing this weekend and lasts until Tuesday.

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The NonProfit Times - "Open Source: The New NPO Tech Battlefield

AFP Blog

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Open Source: The New NPO Tech Battlefield By Mark Hrywna The battle started with two major deals at the beginning of the year. Software giant Blackbaud bought Target Software and Target Analysis Group for $60 million. Online fundraising firm Convio acquired rival GetActive for almost $18 million on the same day.

Taking Your NPO to the Cloud: What You Need to Know

NonProfit Hub

But if you’re walking around your nonprofit without considering putting your data in the cloud, you’re oblivious to some other opportunities that exist. So what is nonprofit cloud storage, and is it right for your organization? Keep reading to determine if the cloud is a viable option for your NPO. That’s why the information that donors provide to your NPO is so important to keep safe. The bottom line to consider with cloud technology is the ROI for your NPO.

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Why Cultivating Relationships with Current Donors is Vital for Your NPO

NonProfit Hub

Quality and quantity are easily confused in the nonprofit world. And so many nonprofits are on this what I call the acquisition treadmill where they’re having to bring in new donors to replace the ones that are leaving. The post Why Cultivating Relationships with Current Donors is Vital for Your NPO appeared first on Nonprofit Hub. Featured Fundraising Nonprofit Marketing Plan But when asked any other time, quality over quantity is a no-brainer.

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5 Steps to Lay the Groundwork for Your NPO’s Social Media Plan

NonProfit Hub

Nonprofits rely heavily on volunteers. If you haven’t started with social media yet and have nothing to review, this is a great time to realize the potential that you have with your digital presence and start thinking about the message you want your NPO to convey. By knowing more about your prospective constituents, you will be able to assess the voice of your NPO and tweak content accordingly in order to reach your audience on a more personal level.

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Get Social Covered: 13 Lesser Known Social Media Sites for Your NPO

NonProfit Hub

At the 2014 AFP International Conference on Fundraising in San Antonio, Lisa Chmiola and David Tinker helped us through some of the lesser known social media sites that can help your nonprofit with efficiency and productivity. How it works for nonprofits: This is a chance for you to link all of your social media profiles into one and give your constituents a real understanding of what makes your organization tick. Nonprofits pay a 2.5% What’s your nonprofit waiting for?

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3 Reasons to Add Your NPO’s Phone Number to Google Search

NonProfit Hub

By using Corporate Contact markup on your nonprofit’s website, you can add your organization’s contact information to Google’s Knowledge panel in some searches. Knowledge panels can prominently display your customer service phone number, which will show up on a search results page next to your NPO’s name. When people see your nonprofit show up in search results with contact information right there, it gives them confidence that you’re legit.

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The Board of the Rings: Assembling an Epic Board to Save Your NPO (and Maybe Middle Earth)

NonProfit Hub

Building a Board of Directors might not seem like the most exciting part of running a nonprofit, but it doesn’t have to be that way! The Lord of the Rings trilogy is here to save your nonprofit by keying you in to the bare essentials of team-building. By diversifying and engaging your team, you can take your nonprofit from “eh” to epic (and maybe save Middle Earth too). How do you put together the best fellowship for your nonprofit’s board?

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Digital Strategy and Your NPO [INFOGRAPHIC]

NonProfit Hub

It’s time for nonprofits to take a gigantic leap into the digital world by focusing on strategy. Click below to enlarge the infographic and see how nonprofits ranked their digital strategy for 2015. The post Digital Strategy and Your NPO [INFOGRAPHIC] appeared first on Nonprofit Hub. We live in a technologically advanced world. But we aren’t taking full advantage of it, according to the 2015 Digital Outlook Report by Care2, hjc and NTEN.

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NPO Evaluation, IE6, Still Waters for Wave

Idealware

Here are a few updates topics I've posted on in the last few months: Nonprofit Assessment The announcement that GuideStar , Charity Navigator and others would be moving away from the 990 form as their primary source for assessing nonprofit performance raised a lot of interesting questions, such as "How will assessments of outcomes be standardized in a way that is not too subjective?" and "What will be required of nonprofits in order to make those assessments?"

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NGO/NPO Meme - tagged by Nancy White

Beth's Blog: How Nonprofits Can Use Social Media

I didn't see that practically a week ago, Nancy White, tagged me with the NGO/NPO Memo. Nonprofit Online News: This is written by Michael Gilbert and is probably the oldest blog that covers nonprofit issues. Anyway, if you are interested in nonprofit resources, this is a great blog to follow. I want to find Nonprofit tech resources beyond the America's borders, I also start searching on Itrainonline , DigitalDivide Network , or Development Gateway ICT section.

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5 Web Design Trends and How Your NPO Can Take Advantage

NonProfit Hub

This trend plays right into the hands of many nonprofit organizations. In the nonprofit sector where statistics are a great way to raise awareness, infographics should be used often. The post 5 Web Design Trends and How Your NPO Can Take Advantage appeared first on Nonprofit Hub. Featured Nonprofit Web DesignOver 46 percent of people say that the design of an organization’s website is the number one criterion in determining credibility.

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I’ll Text You! SMS For Your Nonprofit Organization

Mobile Commons

The webinar covered how nonprofits can use SMS campaigns to engage their supporters with mobile. Watch the video below for mobile usage statistics, best practices for integrating mobile into campaigns, and examples of past and ongoing campaigns from Greenpeace USA and other large nonprofit organizations. Visit our Mobile Commons for Nonprofits page to learn more about how your nonprofit can use text messaging campaigns to engage your supporters!

Berkman Center NPO Blogging Session Notes/Photo

Beth's Blog: How Nonprofits Can Use Social Media

We shouldn't just promote the use of blogs to nonprofits, but a total internet communication strategy -- talk about all the stuff, podcasting, wikis, and encourage use of a coordinated strategy. Let's not encourage nonprofits to "set up a blog, it's easy." Marnie Webb participated in the meeting via the IRC/SKYPE and took great notes.

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6 Things We’ve Learned from Horror Movies (and Your NPO Should Know) [INFOGRAPHIC]

NonProfit Hub

The post 6 Things We’ve Learned from Horror Movies (and Your NPO Should Know) [INFOGRAPHIC] appeared first on Nonprofit Hub. We’ve all seen it play out in a horror flick—blood curdling screams and people being picked out one-by-one wondering…what’s next? And even though the plot lines are sometimes predictable, we’re somehow always surprised (you mean he was hiding the closet the entire time?!) And as NPOs we fall into the same traps, too.

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Social Media and Web2.0 NPO Best Practices Wiki Carnival

Beth's Blog: How Nonprofits Can Use Social Media

Modeled after blog carnivals like Kivi Leroux Miller's Carnival of Nonprofit Consultants , David and Michele are asking for contributions and ideas for their respective wikis on social media/web 2.0 and nonprofits. Photo from Obbino in Flickr. The Wiki Carnival is coming next week! Two of my favorite bloggers, Michele Martin and David Wilcox are teaming up next to host a wiki carnival. What's a wiki carnival? It is a special event to get people to contribute content to a wiki.

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The MetLife Foundation/Civic Ventures Break Through Award for NPO

Beth's Blog: How Nonprofits Can Use Social Media

In addition, this year there is a new award for innovation nonprofit organizations called The MetLife Foundation/Civic Ventures BreakThrough Award. s a salute to any nonprofit or public sector agency that takes on local, national, or international challenges by engaging this vast and vibrant workforce for the common good. Civic Ventures is known for its purpose prize, a new initiative to invest in Americans over 60 who are leading a new age of social innovation.

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Help Your NPO Climb to the Top of Social Media Engagement [INFOGRAPHIC]

NonProfit Hub

The post Help Your NPO Climb to the Top of Social Media Engagement [INFOGRAPHIC] appeared first on Nonprofit Hub. It’s no longer a matter of if your organization needs to be on social media. It’s a matter of how you should be using your social media outlets to get the best engagement. And navigating the social media world can be a bit tricky—like getting to the top of a beanstalk.

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A Tale of Three NPO Facebook Apps | Beaconfire Wire

Beaconfire Wire

Beyond the Buzz Beaconfire goes to the Zoo » A Tale of Three NPO Facebook Apps Posted Thursday, July 19th, 2007 at 12:16 pm by John Brian (91 posts) Since I last blogged about Facebook Causes, they’ve continued their meteoric rise as one of the most popular Facebook applications available. Is there room for only one NPO App? If there’s another NPO App to consider, mention that as well and I’ll add that to my watch list for the next post on this growing trend.

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Three Tips for Promoting Your Mobile Campaign at Large Events

Mobile Commons

All Posts Blog Calls to Action Customer News Events Nonprofit npo Text Messages Use Cases Big events and festivals are a great way to reach new subscribers, recruit volunteers, and offer exclusive rewards for opting in to your mobile list. Voto Latino and Rock The Vote took advantage of the large audience at this year’s SXSW festival in Austin, Texas to promote their Trend Ur Voice campaign.

5 Examples of Great Mobile Calls to Action

Mobile Commons

All Posts Blog Calls to Action Inspirations Mobile Resources and Research Nonprofit npo Your organization may have created the world’s greatest mobile campaign, but the real question is how are you going to get people to opt in? The first step to a successful mobile campaign is a great call to action. When you’re ready to launch your campaign, be sure to promote your mobile call to action everywhere, from TV commercials to tweets to T-shirts.

3 Steps for a Successful Start to Your Mobile Campaign

Mobile Commons

All Posts Blog Mobile Resources and Research Nonprofit npo Text Messages To get the best possible results from your mobile campaign, it’s important to start off on the right foot. The first few months are crucial in spreading the word about your campaign and building your mobile list. By keeping your new subscribers engaged right from the start, you can make sure they’ll be interested in hearing from you in the future!

Podcast: No Kid Hungry Explains How Text Messaging Connects Families to Free Lunches

Mobile Commons

In Episode 8 of Using the Whole Whale , a podcast on data and technology and the nonprofit world, Jason Wilson from Share Our Strength’s No Kid Hungry campaign shares his story of how text messaging campaigns are ending childhood hunger in America. Blog Nonprofit npo Success Stories Successes Text Messages Use Cases The real power of mobile isn’t in mobile web pages or applications – it’s in text messaging.

Submit Your Story to an NPO-Exclusive Film Festival: June 30 Deadline!

Tech Soup Blog

Nonprofit Film Festival is still accepting entries! is an annual film festival that aims to raise awareness for nonprofit work through the medium of film. Attention all TechSoup video buffs, the Lights. Camera. Lights. Camera. So spread the word about your organization and submit a feature, short, or public service announcement by midnight, June 30, 2009. read more.

Why Nonprofit Branding Goes Beyond Your Name and Logo

NonProfit Hub

Establishing a brand identity includes not only what people see in a logo, but also what people think about when your NPO comes up in a water cooler conversation. Sure, another NPO may have a similar cause, but they will never have the same personality. How do you create a personality for your NPO? Here are a few quick things you can do: Be yourself by selling yourself; establish a voice for your NPO. Support other nonprofit organizations.

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“Hey guys, Barack here.” The President Texts About Student Debt

Mobile Commons

All Posts Blog Government Nonprofit npo Use Cases Today, DoSomething.org announced that their audience of young people could text President Obama their questions about student debt…and the president would text back ! Well, the president has answered his first question. Dan from Ann Arbor asked what the administration has done and plans to do to lower student debt and tuition. Check out President Obama’s response below.

Working America Drives Local Action with Targeted Text Messages

Mobile Commons

All Posts nonprofit npo Use CasesWorking America is a national organization that represents working families on a wide variety of issues. Some of those issues are national. But some – from unemployment in New Mexico to union rights in Ohio – are highly local. So Working America uses locally targeted mobile outreach to make sure they’re sending their messages to only the people who care about them.

Justin Long and DoSomething.org Want To Help You Find Your V-Spot

Mobile Commons

All Posts Blog Calls to Action nonprofit npo Use CasesHaving trouble finding your V-Spot? You’re not alone. In 2008, 1.9 million people couldn’t find their V-Spots – that is, their voting spots, according to a new ad from DoSomething.org. The comedically twisted ad does a great job of drawing attention to a real problem. If people don’t know where to vote, then they’re effectively disenfranchised.

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New Yorkers Find Out Where to Vote over Text Message

Mobile Commons

All Posts Blog Company News Government Nonprofit npo Use Cases Why Mobile Commons Mobile Commons is launching a new polling place locator to ensure that New Yorkers can find their way to the polls on Tuesday’s election. The locator – available in both English and Spanish – will use data from the Voting Information Project and will be powered by Google’s API.

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Piers Morgan on Mobile Commons Advocacy: “I Love This Idea. This is Direct Action.”

Mobile Commons

All Posts Blog Calls to Action Nonprofit npo Press Success Stories Successes Use Cases Two days ago, Rachel Maddow called Mobile Commons Advocacy a “smart” tool that can put political pressure on legislative decision makers in Washington. Last night, CNN host Piers Morgan also had praise for our Advocacy product. “I I love this idea,” he said. This is direct action.”.

FastCoExist Features Mobile Commons Enroll

Mobile Commons

Mobile Commons Enroll offers nonprofits and health care organizations a straightforward way to educate the uninsured with a series of easy-to-understand text messages. All Posts Blog Government health Mobile Commons Enroll Nonprofit npo Press FastCoExist has a great article about Mobile Commons Enroll, our new product that helps educate people about their health insurance options under the Affordable Care Act.

Voto Latino Keeps New Yorkers Informed About Their Health Care Options

Mobile Commons

All Posts Blog Nonprofit npo Text Messages Use Cases When circumstances change quickly, SMS can keep people informed. After the Affordable Care Act launched, the government’s website was so overrun with demand, that people had trouble accessing it. So Voto Latino used text messaging to reach their members, right away. Voto Latino sent a text broadcast to their New York member base to inform them that they didn’t have to rely on Healthcare.gov. There was another solution.

CWA Uses Text Messages to Rally Their Members with Real-Time Updates

Mobile Commons

All Posts Blog Nonprofit npo Text Messages Use Cases Communications Workers of America , the largest telecommunications union in the country, is using text messaging to communicate with their members and assemble them at a moment’s notice. In just one recent example, CWA sent members a text message call to action after the lockout and firing of workers who had been attempting to negotiate with their employer, Cablevision.

Nonprofit Quarterly Features the “Elegant Simplicity” of Text Messaging

Mobile Commons

Today the Nonprofit Quarterly published an article that highlights mobile as “a simple, inexpensive way for nonprofits to reach their constituents” – and features the work of Mobile Commons and our customers. Fundraising is always forefront on a nonprofit’s mind, but engagement that leads to sustained donations is really what nonprofits want—not necessarily just the one-time emergency.’ ”. All Posts Blog nonprofit npo Press

New Study Shows that Planned Parenthood’s Live Text Chat Program Relieves Teen Anxiety

Mobile Commons

All Posts Blog Customer News health Nonprofit npo Press Text Messages Use Cases A new study from the Journal of Medical Internet Research shows that Planned Parenthood’s live text chat hotline helps relieve teens’ anxiety. The hotline, which responds to teens’ questions via SMS or online chat quickly and privately, has been helping worried teens receive personalized health information for their pressing questions for three years.

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