Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. The 2023 reports reaffirm the growing power of monthly giving, the need to clean your email list(s) regularly, and reveal that more nonprofits are understanding that social media requires an investment in social ads to produce results.

Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.


1. Nonprofit Communications Trends Report 2024 :: Download
[US] Published by Nonprofit Marketing Guide

2.  State of Modern Philanthropy 2023 :: Download
[US] Published by Classy

3. The Giving Report 2023 :: Download
[Canada] Published by CanadaHelps

4. Nonprofit Tech for Good Report 2023 :: Download
[Worldwide] Published by Nonprofit Tech for Good 

5. Benchmarks Study 2023 :: Download
[US] Published by M+R

6. Nonprofit Email Report 2023 :: Download
[US] Published by Neon One

7. Charity Digital Skills Report 2023 :: Download
[UK] Published by Skills Platform

8. Giving Behaviours Report 2023 :: Download
[UK] Published by Blue State

9. Nonprofit Trends Report 2022 :: Download
[Worldwide] Published by Salesforce

10. Charitable Giving Report 2022 :: Download
[US] Published by the Blackbaud

11. Communications Benchmark Report 2022 :: Download
[UK] Published by the CharityComms

12. Status of ANZ Fundraising Report 2022 :: Download
[Australia & New Zealand] Published by the Blackbaud 

13. 2021 Nonprofit Video Index :: Download
[US] Published by the Tectonic 

14. World Giving Index 2021 :: Download
[Worldwide] Published by the Charities Aid Foundation

15. Australian Charities Report 2021 :: Download
Published by the Australian Charities and Not-for-profits Commission 🇦🇺

16. Global Giving Report 2020 ::Download
[Worldwide] Published by Nonprofit Tech for Good & Funraise 

17. Global NGO Technology Report 2019 :: Download
[Worldwide] Published by Nonprofit Tech for Good & Funraise 🌐

18. South Africa Giving 2019 :: Download
Published by the Charities Aid Foundation

19. Everyday Giving in India Report 2019 :: Download
Published by Sattva


Our Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising.

The program requires the completion of three webinars and costs $100 USD. To earn the 2024 certificate, you can attend the webinars live or view the recordings – or a combination of both. Learn more & register!