Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

NCE Social Media

MAY 4, 2012

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. Jeff goes over topics in the report such as ROI, value of a new fan/follower, commercial social networks, and resources for strategies.

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Social Network Benchmark Report Network 109

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 HTML Tip Sheet.

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Social Media ROI Media Myspace 223

Care2

JUNE 21, 2010

A couple of years ago I put together the "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. link] or [link] if you want to tweet it. (Ha! The irony).

Social Network 58

Social Network ROI Network Social 58

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Cancer Los Angeles Social Media Action 223

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

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ROI Integration Question Facebook 248

Nonprofit Tech for Good

JULY 28, 2010

Social networking communities are migrant communities. Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. Social networking communities are migrant communities. I was very reluctant to move over to Facebook.

Social Network 192

Social Network Community Network Myspace 192

Nimble AMS

FEBRUARY 6, 2023

If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. After the event ends, encourage the event attendees to keep the conversation flowing and maintain the network they’ve formed by posting images or content from the event. Read our blog for more tips.

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Registration Associations ROI Conference 114

NTEN

OCTOBER 24, 2012

] By Tanya Lee, Network for Good Let's say you've been asked to recommend a solution for your organization's next big technology investment. Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision.

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ROI Measure Project Technology 75

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? Lately, there has been much debate about the value of social media and its so-called "experts".

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ROI Facebook Advocacy Social Media 94

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Sponsored by Results Direct The Real Fun— Plenty of time to network with old and new friends during breaks, lunch, and the cocktail reception. Learn the steps this organization takes to win its members’ confidence.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

AUGUST 28, 2023

Although an expert who comes with a big social network would be at the top of my list. These are other areas to explore: Professional networks—Put out the word among board, committee, and other volunteer groups. A social media following doesn’t guarantee that exclusive pedigree. Impact—Do their ideas and insights make a difference?

YouTube 221

YouTube Industry Leadership Podcast 221

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2011

I’ve been following her work for at least five years and had the honor of facilitating a SXSW Panel called “ Social Media, Nonprofit, and ROI Poetry Slam &# where she was a participant. It’s about how Networked Nonprofits can use data to drive social change.

Measure 94

Measure Network Facilitation Social Media 94

TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. 50% of the ROI of a pin can happens after 2.5 50% of the ROI of a pin can happens after 2.5

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Stats Content Marketing Change 226

EveryAction

AUGUST 3, 2023

Make the most of board members and their networks. These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts.

Strategy 177

Strategy Giving Fundraising Gift 177

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

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ROI Social Media Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2015

Your professional network is your greatest asset no matter what stage you are in your nonprofit career, whether you are an emerging leader or an acknowledged thought leader in your industry or somewhere in between. I like to balance two different approaches to professional networking, strategic and serendipitous.

Network 50

Network Professional Build Work 50

Nonprofit Tech for Good

NOVEMBER 13, 2013

The webinar will pay particular attention to how to effectively create visual media and blog content to distribute on social networks. The webinar then closes with a discussion about how to track and report Return on Investment (ROI) for your online communications and fundraising campaign. Learn the importance of blogging.

Practice 269

Practice Communication United Kingdom New York City 269

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Social Media Training Train Media 278

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Nonprofit Tech for Good

NOVEMBER 5, 2022

What’s more, golfers often tap into their personal and professional networks to field a team, which expands your tournament’s reach and donor pool and opens doors for further stewardship and partnerships. 2) Sponsors Will Look For New Options.

Trend 341

Trend Fundraising Sponsor Registration 341

Nonprofit Tech for Good

MARCH 11, 2022

Peer-to-peer fundraising reaches far beyond your organization’s network. It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals. Participants promote their involvement (and ask for donations) through social media.

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Fundraising Cancer Raise Nonprofit 323

Nimble AMS

JUNE 22, 2022

Sometimes individuals readily join your organization but don’t participate in member events or network in professional activities. Networking options. Built-in networking opportunities will also attract new members to your association. . Built-in networking opportunities will also attract new members to your association. .

Experiment 122

Experiment Tech Tips Associations 122

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

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Newsletter Social Media Build Media 255

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

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ROI Examples Results Social Media 91

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. Unless you are advertising expert that knows the all tricks and tweaks of social advertising (which could take thousands of dollars in practice), advertising on social networks can be quite expensive. Don’t.

Social Media 100

Social Media Media Social ROI 100

Nimble AMS

SEPTEMBER 26, 2022

Try grouping your free events (for example, free webinars and free networking events) to assign value to your engagement formula. Prioritize or eliminate by size , member reach, ROI, and other important metrics. cific value s based on their unique member needs. Seek a simple sum. Limit small activities.

Hosting 111

Hosting Metrics Associations Measure 111

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

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Social Media Media Ning Social 246

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

Note from Beth: Last month, we did a Networked Nonprofit session at the National Conference on Volunteering and Service. Recently I got my first full-on blast of the Networked Nonprofit at a session the authors presented at the 2010 National Conference on Volunteering and Service. He offered to write a guest post. Opportunity Design.

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Volunteer Network Organization Help 104

Nimble AMS

FEBRUARY 15, 2024

Offer your members virtual and in-person opportunities to network, learn, and connect to increase engagement and offer membership value. With automated processes you can save staff time and enhance your ROI. The fact is this: if your association doesn’t offer tangible membership value, a member will leave.

Associations 148

Associations Missouri Measure Culture 148

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 171

Social Media Communication Media Online 171

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 152

Social Media Communication Media Online 152