Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy?

John Haydon

What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. The movie conveys the action, the emotion, and the narrative much more powerfully […]. The post Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy? appeared first on John Haydon. Content Marketing

Video Is A Must For Your Organization’s Content Strategy

Connection Cafe

What would you rather do: Watch Indiana Jones and the Temple of Doom in a movie theater, or flip through the storyboards? I know the storyboards seem pretty cool, but if you have to choose just one, you’d probably watch the movie. The movie conveys the action, the emotion, and the narrative much more powerfully than just pictures and words. Why we love video.

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5 Tips to Effectively Tell your Story with Video

Tech Soup Blog

Start with drawing up a simple storyboard. Your storyboard can help you come up with a list of scenes, camera shots, and props you will need. 5) Utilize your video making software: Whether you are using Windows Movie Maker or iMovie, or you're into the more advanced tools such as Premier Pro or Final Cut Pro, make sure to get the most out what your software can offer. Feel confident being able to effect change in your organization with video.

Will this video editing software also do my laundry?

Beth's Blog: How Nonprofits Can Use Social Media

A) The Hollywood Movie B) Home movies to document something important. But now I'm challenged to create a screencast equivalent to a home movie with half-decent production values and that can be made quickly and without a huge investment of time. In terms of the home-movie approach to screencasting, as you can see I didn't spend a lot of time scripting, storyboarding, zooming, additing titles or arrows, etc.

Technorati Tag Bookmarklet: The Screencast

Beth's Blog: How Nonprofits Can Use Social Media

Screencasting (and the software) has three functions: storyboarding, production, editing. Unfortunately, the software was a little too much of a pig for my middle-aged computer, so there are some places where the over hiccups (if I'm not saying um) and it goes out of synch with the movie (more an editing problem on my part as you can edit the storyboard with the audio and there places where I deleted the audio and re-recorded it and it didn't synch right.)

The Jing Project: Embed Screencasts Into Conversation

Beth's Blog: How Nonprofits Can Use Social Media

It was very liberating for me to create a screencast like this -- no storyboard, script, no retakes. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible. Click to play. I have less than 20 days before I get on a plane and fly halfway around the world. That in and of itsef is a little mind blowing.

Jing 50

Flickr As Presentation Tool: Screencast #2

Beth's Blog: How Nonprofits Can Use Social Media

I created a storyboard with small scenes. When the movie is done, I got back and do fine tuning: -edit out ums - not all of them. View the Screencast here. As a follow up to last week's screencast on how to use flickr as a visual resource, here is a post about how to share your wonderfully visual powerpoints with others via your blog or flickr.

nfp 2.0 » Not-for-profit’s have the gift of stories

Rebooting Charity

And you could try weaving your Flickr photos into a storyboard. When all the ingredients are in place, you get something like this: The Water Buffalo Movie by Robert Thompson A plea: make a little time (8 minutes to be precise) to watch this inspiring story about a water buffalo donated to the Su family in China (thanks to Carnet for the tip).