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How to Use Data to Drive Your Content Strategy

Association Analytics

Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. This will only work if taxonomy and tags are uniform. When a solid taxonomy is implemented correctly, it can improve your site’s SEO. Identify top terms and build a hierarchy.

Taxonomy 169
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To Get Close to Members, Follow MarTech Trends

.orgSource

Instructions, such as a style guide and taxonomies, are part of this process. Be an open-minded reader. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. But ongoing inter-organization communication and dialogue are even more important. Break out of the association bubble.

Trend 221
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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

ii Finally, we “freeze” the Foundation 1000 annual sets (however, significant changes to our data or taxonomy periodically require us to update these static data sets.) If you are creating a giving trends analysis using this data, here’s a few final thoughts to keep in mind: Review the underlying grants data.

Analysis 116
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AI at Candid: Powering technology to support the sector’s lasting success

Candid

A glimpse into AI at Candid When considering the applications of AI and machine learning at Candid, we keep the following questions in mind: Does this application help our staff do their work more effectively? Can this tool help people arrive at a deeper understanding of how Candid’s data can support their success?

Support 98
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Social Architecture Part 2: Hierarchy, Taxonomy, Ideology (and Comics)

Museum 2.0

Jeremy Price offered a comment on my last blog post with a link to an excellent article by Lee Shulman on the uses and abuses of taxonomies in educational theory. As she puts it: Taxonomies exist to classify and to clarify, but they also serve to guide and to goad. … So here’s a reenvisioning of this hierarchy as a taxonomy.

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What’s the Risk of Starting a Nonprofit?

NonProfit Hub

The National Center for Charitable Statistics uses the National Taxonomy of Exempt Entities to classify nonprofits as one of 26 categories that can be generalized into eight larger categories: Arts, Culture and Humanities, Education, Environment, Health, Human Services, International Affairs, Public and Societal Benefit and Religion-related.