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Case Study: How One Organization Raised over $500K through Millennials

Achieve

LiNK (Liberty in North Korea). is a human rights organization that physically rescues North Korean refugees and helps resettle them in South Korea or the United States so they can avoid being forcibly repatriated back to North Korea, where they can face harsh punishments as a result of illegally immigrating.

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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

The metaphor used here refers to emotion is an elephant and the rational mind is the tiny rider on the elephant. Millennials like instant gratification (in this case a trip to south korea to meet the refugees your funds rescued). Seniors want to hear from the board. 5) Respond to emotion.

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