article thumbnail

Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

So how does an organization get people to open their emails rather than instantly relegate them to the virtual trash bin? Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • So insert a query in the header and see if doing so increases open rates. In a word: psychology.

Rate 100
article thumbnail

Mindful News Consumption Tips for Nonprofit Professionals

Beth's Blog: How Nonprofits Can Use Social Media

This past week they opened up the campus to nonprofits and I was lucky enough to be part of the faculty to teach a workshop. But realistically, everyone needs to understand this and have their self-care plan and habits firmly in place, especially in the type of world we are living in. The photo was my classroom. The solution?

Mind 112
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

email 130
article thumbnail

Open Doors

Zen and the Art of Nonprofit Technology

They don't seem to mind our watching them, although they are wary. I do remember why I left land, why I left the open doors (literally and figuratively), why I left the free flow of quiet into my heart. watch the fawn and it's mother, grazing in the short, scrubby, yellow grass beyond the house. I don't regret it one bit.

Open 135
article thumbnail

How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

In my mind, there are four different categories of stories you can and should be collecting to use in your donor communications: Client Stories – The first type of stories you should be collecting are client stories – stories told by those who your non-profit has helped. Rule #4: Ask Open Ended Questions.

Story 350
article thumbnail

Disruption Sunny Side Up 

.orgSource

I hope you enjoy this snapshot of a conversation that left me with more questions than answers, a place where I always love to be. They get invited to places like Davos, but it’s not their speed. But it would have been inspiring to belong to a group of like-minded innovators. The typical response was to ignore us.

article thumbnail

Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Confirmation bias is the tendency to place the greatest value on information that supports your pre-existing beliefs. Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. So, we opened the membership to anyone in the music industry.

Data 221