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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 99
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Worst of Museums for this Decade

Museum 2.0

These two adages were both in my mind last week when I asked people for the worst museum trends. In this decade museums worst trends were in labor and tech: 1. Now, many see the downsides, including crushing student debt along large numbers of credentialed people with few open jobs. Ask and you shall receive.

Museum 45
professionals

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Throwing Open The Doors

Museum 2.0

As many a museum parent, I also assume I am dragging my children with me, often forgetting that they like museums. One of my children asked if we could go into the museum. Prior to this, my children had stopped at every odd junk-shop-cum-museum off of Interstate 90. I mean it had its doors open.

Open 28
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The Sit-Ins: A Story of Creative and Strategic Struggle

DipJar

The story of that day, the movement it spawned, and its lasting impact are told at the International Civil Rights Center and Museum. The museum opened on February 1, 2010, the 50th anniversary of the sit-in that marked a watershed moment in the movement for justice. Photograph Credit :Mark Herboth, ArchDaily.

Story 98
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Why does your museum open its doors each day? What other museums do they follow/enjoy visiting? open rate, CTR. Too many organisations go overboard when it comes to creating and sharing content out of an imagined need to adhere to a strict schedule or be at the forefront of audiences’ minds. Where are they located?

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Year Three as a Museum Director. Thrived.

Museum 2.0

I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. I''m open to any questions you want to share in the comments. We talk a lot at our museum about empowering our visitors, collaborators, interns, and staff by making space for them to shine. In the meantime, here are some.

Museum 49
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Self Care in the Museum Workplace

Connection Cafe

The following post was originally published on the Center for the Future of Museums blog. On Wednesday, August 8, over 300 museum professionals joined CFM director Elizabeth Merritt and Seema Rao, principal of Brilliant Idea Studio , to explore self-care in the museum workplace. But effort and efficacy are not the same.

Museum 21