Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
They came up with “Perky the Turkey,” who was the mascot for their Thanksgiving Turkey Donation Drive. They used Perky across channels to invite people to donate a Turkey for a Thanksgiving meal for Second Harvest to distribute. Perky the Turkey’s popularity continued into December.
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