Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.

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NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

6: Use social media to close the loop between online and offline action. This is about making sure that your social media is integrated into all marketing channels and that you have to think in both directions — from offline to online and online to offline. I give some very specific tips here.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

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ROI Widget Metrics Cambodia 50

Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Retweet you?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Online numbers don’t always equate offline results. (Check out his illustration of the panel). Trust me. Crowdsourcing the Corporate/ Nonprofit Partnership.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. A couple of takeaways from the interview: Leaders Lead Culture Change.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. One group look at the metrics in terms of the ladder of engagement - both short term and long term effects. Observations.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" About 43% of users say they "feel as strongly" about their online life as their offline.

Second Life 28

Second Life Life Social Media Advocacy 28

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. 5) Fundraising Metrics. The most straightforward performance metric is the dollar amount raised. This metric should reflect both online and offline donations, ideally, as close to real-time as possible.

Websites 52

Websites Fundraising Site Create 52

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. Web metrics, talking to people, emails (who opens, clicks, etc.).

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. Click to see the larger image. It's called double-loop learning.

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Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Online engagement improves the retention of traditional offline direct response donors.

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Channel Giving Donor Offline 104

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. The Program Is Using Specific Metrics To Prove The Return.

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email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.).

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. The Program Is Using Specific Metrics To Prove The Return.

email 45

email Marketing Strategy Fundraising 45

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. Though they typically require a heavier investment of time and resources than other events, they can reliably deliver a significant ROI for your organization when planned and executed well. Review your historical data.

Charity 30

Charity Strategy Online Virtual 30

Nonprofits Source

MARCH 21, 2018

72% of Pinners use Pinterest to decide what to buy offline. In this template you’ll learn how to: Establish your most important metrics. Your goal is to identify your best performing ads as soon as possible to increase your ROI. Pinterest was used by 28% of all adult internet users last year. Measure and track results.

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Social Media Resource Marketing Media 109

Care2

JUNE 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Other key metrics from the study include: The median average gift was $38 in Q1 2009.

Social Media 31

Social Media Advocacy Fundraising Online 31