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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results. Benchmarks Study 2023 :: Download [US] Published by M+R 2.

Research 294
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Four Bite-Sized Methods of User Research

sgEngage

Enter user research. The universe of user research is vast and perhaps daunting; however, all research activities are really scalable, meaning that you can run them in a quick, cheap, and bite-sized way. With a qualitative research method like this one, you really don’t need a large sample size to get good data.

Method 78
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

Method 76
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The New Method Of Leadership Thinking

Eric Jacobsen Blog

“All businesses sooner or later face the need to reconstruct their future,” explain the authors of the book, The Phoenix Encounter Method. Therefore, this book shares a new method of leadership thinking – the Phoenix Encounter – relevant to all organizations in today’s ever-changing environment.

Method 52
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The Phoenix Encounter Method For Leaders

Eric Jacobsen Blog

“All businesses sooner or later face the need to reconstruct their future,” explain the authors of the new book, The Phoenix Encounter Method. Therefore, this book shares a new method of leadership thinking – the Phoenix Encounter – relevant to all organizations in today’s ever-changing environment.

Phoenix 52
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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first. Defining your research goals. This is where audience research comes in.

Test 85
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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

What has Research Shown About Why Donors Give? Unexpectedly, according to the researcher, Derrick Feldmann, donors first give because they want to belong. The Seven Faces of Philanthropy was a groundbreaking research study published in 1994 that has since been updated and is still relevant today.

Donor 287