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How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year

Saleforce Nonprofit

APRIL 13, 2021

Some examples are the use of Service Cloud to manage inbound calls, Commerce Cloud to sell virtual items that donors can “sponsor”, and Marketing Cloud for some external communications. ALSAC responded to the pandemic by focusing on virtual events to maximize the organization’s donor outreach strategy.

Generation 59
Generation Donor Fundraising Memphis 59
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Advice for a Record-Breaking Fundraising Year

Saleforce Nonprofit

SEPTEMBER 13, 2021

Jude Memphis Marathon Weekend is an example of reaching new audiences. Most recently, given the pandemic, it had to go virtual, which also allowed for iteration on the campaign, including featuring multiple race options leading up to the ultimate race. Our annual St. Historically, it is our largest single-day fundraising event.

Advice 117
Advice Childhood Fundraising Cancer 117
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