[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States
Nonprofit Tech for Good
DECEMBER 28, 2010
We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. Are you tracking Return on Investment (ROI), and how? Now, 30% of our posts are replies to people who ask questions or talk about us.
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