Nonprofit Tech for Good

DECEMBER 28, 2010

We still use Twitter a bit to talk about our programs, we participate and create our own memes like “ #felinefriday ”, but we focus on listening and responding to what people are already talking about. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Who maintains your social media campaigns?

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Nonprofit Tech for Good

JANUARY 14, 2013

Despite popular memes that social media is “Free!” 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). That’s not acceptable in the 21st Century.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." I came across two more excellent resources on this evolving topic of social media metrics and wanted to quickly summarize before I add to the link list in the wiki.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Need to catch up last week's ROI conversations so you can jump in - start here.

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NTEN

MAY 27, 2010

Follow, participate, and create hashtags and memes. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it. It's just one step away from looking at ROI. Be proactive. Have a response process.

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