LinkedIn recently announced they were going to drop the minimum age of users in the US to 14. Their reasoning is to help “pre-university” students in LinkedIn lingo, aka high school students to everyone else, prepare their online resume/online identity for a career once they are out of high school.
Will we see pre-university students connect their Twitter and Facebook feeds to LinkedIn? Does a student, or parent of a student, really want to let their child have a professional account connected to their other social media accounts that are for fun? Perhaps, but time will tell.
Here are some takeaways that I see that could benefit agencies by this move. You can encourage younger audiences to connect to your group through a professional social networking tool. Once they connect, you may be able to see their links, connections and interest in your organization. Perhaps those children who follow your organization’s group on LinkedIn will be a connection for not-so-distant future direct-support workers. Maybe they have the connections you need for your next gala.
What are your thoughts?
NCE Social Media 